12 August 2024 01:24 pm Views - 110
In a pioneering move within the Primary Dealer industry in Sri Lanka, WealthTrust Securities has launched a state-of-the-art online platform that enables clients to place bids directly at primary auctions for government securities. This launch marks a significant step in the company's commitment to leveraging advanced technology to enhance customer convenience and accessibility.
The newly introduced digital portal is designed with a user-friendly interface that simplifies the process of participating in Treasury Bill and Bond auctions. It represents a significant innovation in the market, promoting democratization of access to government securities. This initiative not only broadens the investment landscape for seasoned investors but also opens up opportunities for new investors by simplifying the process traditionally associated with auction bids. Alongside the bidding platform, WealthTrust Securities has also rolled out a digital client onboarding process. This allows new clients to set up their accounts entirely online, expanding service accessibility to a broader audience and ensuring a seamless integration into the world of government securities.
As a Central Bank-appointed Primary Dealer, WealthTrust Securities proudly contributes to the growth and stability of the Government Securities market. By introducing these digital advancements, the company reinforces its role as an innovative leader in the financial sector, dedicated to fostering greater financial inclusivity and providing top-tier services to its clients.