22 January 2020 11:06 am Views - 492
With the aim of creating an opportunity for businesses to enter the northern peninsula, which was relegated as an area too risky to invest in, the JITF has evolved to become the most comprehensive and focused exhibition in the North of the island since the dawn of peace. As one of the largest locally owned corporates, DSI has actively and successfully made inroads to the market. Throughout the three days, customers can purchase DSI shoes with up to a 70% discounted rate at the fair.
“As the nation’s leading footwear brand, we at DSI understand the significance of the market in the North as well as the potential it has in contributing to the development of the local economy. We see the development in the North and are encouraged to harness the capabilities that it offers. We feel that it is the responsibility of established brands and corporates such as ours to be part of uplifting the SMEs and exposing local capacity to the international arena, as we too have achieved that success. The Jaffna International Trade Fair is the ideal kind of platform that will create this exposure to local businesses,” commented Thusitha Rajapaksa – Managing Director of D. Samson & Sons (Pvt.) Ltd.
D. Samson & Sons (Pvt.) Ltd is the sole distributor for a number of local footwear brands including DSI Supersport, Beat, Beach, Waves, Samson, Ranpa, Petalz, Fun Souls, Tamik, Jessica, and AVI, as well as international brands such as Clarks, Redtape, Reebok, Puma, Fila, US Polo, Arrow, W and Aurelia.