16 December 2022 09:57 am Views - 291
Adding yet another milestone in 2022, ISOBAR Sri Lanka, the digital arm of the premier advertising agency group, Dentsu Communications, recorded a historic win as the Most Awarded Advertising Agency in Sri Lanka at the SLIM Digis 2.2 awards for 2022.
The digital agency recorded a stellar performance by securing 15 awards, with its Grand Theft Kottu (Sera Kottu Kottu) campaign being bestowed with 6 key awards at the ceremony - making it also the most awarded single campaign at Digis 2.2. It is the first gaming campaign to be awarded a Gold award in Sri Lanka. ISOBAR Sri Lanka’s clutch of 15 key awards at the SLIM Digis 2.2 event comprised of 2 Golds, 7 Silvers, 1 Bronze and 5 Merits; ensuring that the agency broke many records in the history of the SLIM Digis awards. Amongst the winning campaigns were Sera Kottu Kottu, Softlogic Life, FriMi, Elephant House Beverages and YouLead.
Commenting on the win, Mohenesh Chamith Buthgumwa - Vice-President, Dentsu Communications said, “We are constantly recalibrating our understanding of where consumers are, and we always take a step back to understand and learn as we go and explore what we can do differently in the future. The overwhelming success of our campaigns demonstrated the importance of being in the right place at the right time with the right message. It is because of this understanding and rigour that ISOBAR Sri Lanka is easily the most awarded agency in Sri Lanka for 2022.”
Adding further, Neela Marikkar - Chairperson, Dentsu Communications stated, “ISOBAR Sri Lanka’s victory at SLIM Digis 2.2 leaves no doubt that our digital agency has catapulted ahead to the forefront of the industry in terms of its digital innovation, ideation, and implementation within a short span of 4 years. As the Dentsu Grant Group we have always embraced the new and pre-empted trends, which are reflected in ISOBAR Sri Lanka’s industry-best campaigns, which are delighting clients and winning awards. I applaud the ISOBAR Sri Lanka team on their triumph and our valued clients for placing their trust in us.”
ISOBAR Sri Lanka is the only Sri Lankan agency to receive a Global Rank of 93 amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings and is featured as No. 24 in the Top 25 APAC List. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world.