12 July 2023 03:14 pm Views - 201
Mindshare, the media services company that is part of GroupM and WPP, has been named Media Network of the Year at the 2023 Cannes Lions International Festival of Creativity. The agency, picking up the award for the second time in four years after winning in 2019, was chosen by a cross-industry panel of international judges.
Held annually in Cannes, France, the Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards. Celebrating creativity, effectiveness and innovation in the global advertising, marketing and communication industries, it is the most sort after global festival and award show for creative and media excellence. This year the Festival took place at The Palais in Cannes from 19 - 23 June.
Adam Gerhart, Global CEO Mindshare, said: “We are incredibly honored, humbled and beyond thrilled to be named Media Network of the Year for the second time in four years by a jury of our peers. This award is testament to the energy and empathy that everyone at Mindshare displays every day to help drive Good Growth and this award belongs to every one of our amazing people, our partners and our clients.”
Commenting on the win Namalie Herath, Managing Partner – GroupM Sri Lanka said: “Whilst this win reaffirms Mindshare’s leadership in the global media eco-system, we are proud to bear the torch locally being the No.1 Digital & Media agency in Sri Lanka, driving business growth that is enduring and sustainable for our clients, partners and the industry at large, whilst helping to shape society and the world for the better”.
About Mindshare:
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose built company created by WPP and today we are 10,000 people working in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world. www.mindshareworld.com
About GroupM Sri Lanka:
GroupM is a WPP company and is the parent company to the agencies Mindshare, Wavemaker, EssenceMediacom, Motivator, & m/SIX with over 20 years presence in the Sri Lankan media industry. GroupM is proud to partner the largest portfolio of media clients in the country, ranging from large multinationals, local conglomerates, state enterprises, SMEs and ecommerce-tech-based businesses.
Together with its specialist units – GroupM Digital, GroupM Investment and GroupM ESP, GroupM has extended its service offering to be relevant to the evolving market conditions and consumers including digital, outdoor, activations, partnerships, data, tech, and content. The agency also prides itself in being the key driving force propelling the digital media ecosystem in the country and is considered the knowledge hub of media.