10 June 2019 03:11 pm Views - 1119
Two young Burnetters from Leo Burnett Sri Lanka, part of the globally acclaimed agency Leo Burnett Worldwide are set to represent the island at the upcoming Cannes Lions International Festival of Creativity. Kaishika Rodrigo and Aneeka Seneviratne emerged victorious in the PR category at the local Young Lions Competition, and will join 11 other young professionals as they compete against the best teams in the world at Cannes.
This year, a total of 31 teams and 62 professionals from a cross section of agencies took part in the local Young Lions Competitions. Each year, the competition offers young talent, the chance to compete and showcase their skills and capabilities at Cannes. Kaishika and Aneeka had to respond to a challenging creative brief in 24 hours. Following a rigorous judging process, they were selected as the winners in the PR Category. The local competition was conducted by the IAA Sri Lanka chapter, in collaboration with Metal Factor, the official representative for the Cannes Lions International Festival of Creativity in Sri Lanka.
Commenting on the Burnetters who will represent the agency at Cannes, Arosha Perera, CEO of Leo Burnett Sri Lanka said: “We are extremely pleased to send Burnetters to Cannes for the 9th year. We wish our young team and all of the other winners of the local competition, all the very best as they take to the global stage at one of the world’s finest ad festivals. Participating in the Young Lions Competitions and experiencing the energy, connections and latest trends and insights at Cannes will be a life-changing experience for them. We hope that they will be able to learn and benefit immensely from this global exposure and draw on it to enhance their contribution towards the local advertising industry. It is always very exciting for us to give our young talent the opportunity to be a part of a global festival that is as prestigious and renowned as Cannes and we really look forward to them delivering an exceptional performance as they represent our agency and our country.”
Founded in 1954, the Cannes Lions International Festival of Creativity is an eight-day programme that focuses on creative inspiration, celebration, education and networking. Over 15,000 delegates from around 100 countries attend the festival, making it the only truly global meeting-place for communications professionals to connect, share and discover the latest advancements, trends and innovations in the industry. The most coveted creative accolades, The Lions, are judged and presented at the festival. Over 40,000 submissions in 23 categories are rigorously reviewed by respected industry professionals before the highly coveted awards are presented.
As Leo Burnett celebrates its 20th year in Sri Lanka and looks ahead to the future, the agency is proud to celebrate the success of its young professionals who will play key roles in taking the agency into the future. Leo Burnett is dedicated to its Humankind approach to help build powerful brands and meaningful partnerships with a wide client portfolio whilst delivering gratifying results and gaining peer recognition in the industry.