6 July 2020 02:46 pm Views - 493
Unilever Sri Lanka, the manufacturer of several of the country’s leading FMCG brands, was adjudged the top ‘Multinational Corporate Brand,’ and three of its iconic brands Sunlight, Marmite and Vim have ranked within the top 10 ‘Most Loved Brands,’ according to LMD’s Brands Annual. As a publication of Media Services, LMD’s Brands Annual presents and profiles Sri Lanka’s leading brands and is likely to be the most comprehensive analysis of brands in the country.
Brands Annual attributes Unilever Sri Lanka’s top ranking to the fact that its individual brands are endeared by Sri Lankan consumers. This is clearly evidenced by Sunlight being ranked the ‘Most Loved Brand’ for the second consecutive year, Marmite placing at joint 4th place and Vim at 8th, while several other of its brands have made the 2020 list.
Hajar Alafifi, Chairperson & Managing Director of Unilever Sri Lanka said, “We are elated to have once again retained our position of being the top ‘Multinational Corporate Brand’ in Sri Lanka, as it proves that our efforts to build lasting relationships with our consumers have worked. The fact that several of our brands featured strongly in the Most Loved Brands listing, including the top spot, furthers our conviction that consumers value purpose-led brands that create a positive social impact and this is what we will continue to do.”
Since its inception in 1938, Unilever Sri Lanka has established itself as one of the largest fast-moving consumer goods (FMCG) companies in Sri Lanka. Its current product portfolio includes 28 market leading brands in categories such as Home Care, Personal Care and Consumables. 96% of its products are manufactured locally, to the strictest manufacturing standards.
Over the past 82 years, Unilever has been deeply rooted in Sri Lankan society, curating a landscape that preserves and nurtures the true Sri Lankan way of life. Enhancing the livelihoods of the communities it operates in will continue to be at the forefront of this effort as it continues to set industry standards.