12 January 2024 12:15 pm Views - 343
As a part of the Government’s initiative towards digitalization, a major turning point in Sri Lankan lottery history has been reached with the launch of WIN WAY, the first ever fully integrated digital lottery platform. Offering user-friendly features and accessibility through the WIN WAY mobile app, customer website www.winway.lk and Dial 884 service –it aims to revolutionize the traditional lottery ticket acquisition experience in Sri Lanka. The eagerly-awaited launch took place on 23rd of November 2023 with the participation of the Chairman of the National Lotteries Board (NLB), Dr. Chamira Yapa Abeywardena and Chairman of Kapital Group Alex Lovell, MBE. This groundbreaking initiative is a joint venture between Thinkcube Systems (Pvt) Ltd and Cubematrix (Pvt) Ltd, two of the country’s top software companies.
As the leading contributor to the National Social Welfare Fund in Sri Lanka and one of the country's largest fundraisers for national development, the National Lotteries Board offers a diverse range of passive and scratch lotteries that deliver the highest number of daily winnings in each category.
The collaboration between Kapital Group, Thinkcube Systems (Pvt) Ltd, and Cubematrix (Pvt) Ltd brings together the expertise of three prominent organisations in the fields of telecommunication, education, e-government, health information and infotainment. Their collective experience includes developing national and international softwares for various government, public and private organisations. Acknowledging the importance of keeping up with technological advancements and tackling environmental issues, Thinkcube Systems (Pvt) Ltd has introduced this cutting-edge digital platform that minimizes paper consumption, reduces production and distribution expenses whilst optimizing the lottery management process. In the past, substantial amounts of prize money go unclaimed and returned to the Treasury. This platform will ensure that winners are notified instantly and ensures a brisk and smooth claim process.
The WIN WAY platform is the result of an intensive effort to understand the behavioural aspect of a digital lottery platform and determine which delivery methods - such as, websites, dial-up services and mobile apps work best. The platform's user-friendly features have been thoughtfully designed to cater to the preferences of both existing lottery buyers and newcomers to navigate and enjoy the platform. Additionally, the platform is accessible to anyone with a valid National Identity Card and a mobile device with an internet connection allowing individuals from all walks of life to participate in the digital lottery experience.
With the partnership of NLB, WIN WAY ensures that all digital lotteries are distributed accurately and transparently, adhering to strict regulations and guidelines set by the Government. This innovative secure platform is expected to increase accessibility and participation in lotteries, ultimately benefiting both customers and the national economy.
The National Lotteries Board has taken a giant step today to launch the WIN WAY platform which marks a significant stride towards revolutionizing the distribution of lottery tickets in Sri Lanka. Embracing technology and consumer behavioral insights, WIN WAY promises to transform the landscape of lotteries, opening new avenues for an untapped and larger audience.
WIN WAY- In it to Win it.