9 August 2023 12:00 am Views - 258
This accolade underscores JAT Holdings’ unwavering dedication to sustainable leadership. WHITE by JAT, a product exclusively owned and manufactured by JAT Holdings, stands as a testament to our commitment to environmentally conscious practices. Launched in 2020, WHITE by JAT embodies a brand concept deeply rooted in sustainability, positively impacting all stakeholders throughout its value chain. The product’s sustainability is evident through four key attributes: Chemical Consciousness: WHITE by JAT’s Interior Emulsion Paint (WBJ-IE) sets itself apart as a market leader by being the only paint brand to declare itself as Chemical Conscious. It is low in Volatile Organic Compounds (VOCs), heavy metal-free, formaldehyde free, and Alkylphenol Ethoxylates (APEOs) free. By being APEO-free, the product eliminates the risk of toxic substances reaching aquatic organisms and humans. 8-Year Colour Guard Technology: Offering an 8-year colour guard technology, WHITE by JAT provides immense financial benefits to society. Its long-lasting durability eliminates the need for frequent repainting, improving the quality of life of our customers.
Moreover, this feature reduces overall paint usage, resulting in a greater financial, social and environmental impact. Fully integrated E-Commerce platform: WHITE by JAT is the only paint brand in Sri Lanka with a fully integrated e-commerce website for paint purchasing. The Interior Paint calculator on the website accurately calculates the required amount of paint for a given area, minimizing chemical waste from excessive consumption. The company’s optimized delivery system attached to its online platform also helps reduce scope 3 carbon emissions generated by customer visits to showrooms. Green Seal GS11 Compliance: WHITE by JAT complies with the Green Seal GS11 requirements, adhering to the use of safer chemicals and restricting substances such as hazardous air pollutants, ozonedepleting compounds, reproductive toxins, and heavy metals. Additionally, the product meets safer packaging standards.
“As a product of JAT Holdings, a chemical-conscious organization, WHITE by JAT’s interior emulsion paint was designed, developed, manufactured, and distributed with utmost consideration for its environmental, social, and economic impact. In the industry, APEO has been added to paint products as a pure substance or as a part of other raw materials for the last 50 years. JAT took a conscious decision not to add this unbiodegradable harmful substance to its WBJ Interior Emulsion paint product in developing its formula. Furthermore, JAT is an ISO 9001, ISO 14001, and ISO 45001 certified company, ensuring that WBJ emulsion paints and undercoats are manufactured under internationally accredited standards.
WBJ is certified with “Eco-Label” by National Cleaner Production Centre and is a candidate for the Green Seal certification which is currently under review. This automatically qualifies WBJ for both the LEED v4.1 lowemitting materials credit and the Amazon Climate Pledge Friendly badge” said Ajith Bandara, Director – Research & Development – JAT Holdings PLC. Furthermore, WBJ’s product’s value proposition aligns with the United Nations Sustainable Development Goals (SDGs), including SDG 3 - Good health and wellbeing, SDG 12 - Responsible consumption and production, SDG 13 - Climate action, and SDG 14 concerning life below water. WHITE by JAT’s Platinum Award at the Green Awards Ceremony 2023 exemplifies JAT Holdings’ unwavering commitment to sustainable leadership. With its revolutionary chemicalconsciousness, long-lasting technology, sustainable e-commerce platform, and Green Seal compliance, WHITE by JAT sets a new standard for environmentally responsible paint brands, whilst aligning with UN SDGs, crafting a sustainable better tomorrow for future generations.
About WHITE by JAT
WHITE by JAT consists of a range of premium quality brilliant white emulsion paints and undercoats launched with the objective of providing customers with a complete, all-in-one solution under one roof. WHITE by JAT provides a great finish, filmlike smoothness, larger area coverage, and the best opacity and whiteness when compared to competitor offerings.
JAT Holdings PLC is an ISO 9001, ISO 14001 and ISO 45001 certified company, ensuring that WHITE by JAT emulsion paints and undercoats are manufactured under internationally accredited standards with an innovative formula which provides great durability under harsh weather conditions whilst providing smooth, unparallel finish for your interior and exterior walls.
For the first time in Sri Lanka, WHITE by JAT introduced an enhanced Colour-Guard Technology, providing an unprecedented 8-year guarantee on its coating. Traditional white paint often fades and discolours, requiring frequent and costly recoating every 2-3 years. However, with WHITE by JAT’s Colour-Guard Technology, the whiteness of the walls remains intact for a remarkable 8-year period. This has been tested and proven through rigorous laboratory tests, demonstrating that walls coated with WHITE by JAT show no signs of colour fading, cracking, or chalking. This exceptional performance makes WHITE by JAT’s Interior & Exterior brilliant white emulsion a certified and approved product that can endure for up to 8 years.
About JAT Holdings
JAT Holdings PLC is the market leader in wood coatings and brushes in Sri Lanka, with a dominant presence in the paints, and luxury home and office furnishing sectors. With two state-of-the-art manufacturing facilities, located in Sri Lanka and Bangladesh, supported by an advanced Research and Development Centre in Sri Lanka, JAT Holdings continues to fuel innovation, solidifying its position as a key player and emerging conglomerate in the region. Recognized for its financial stability, even in times of adversity, JAT Holdings PLC has been awarded a National Long-Term Rating of ‘AA(lka)’ by Fitch Ratings, whilst also being prestigiously ranked as the No. 1 Most Awarded Entity in the Diversified Sector by LMD. JAT Holdings’ commitment to its employees and workplace excellence has also been recognized through its certification as a Great Place to Work, making it an employer of choice.