Colombo Fashion Week 2024, proudly presented in partnership with MasterCard, remains steadfast in its dedication to the core values of Sustainability, Retail, and Design Development

24 February 2024 12:00 am Views - 357

 

Spread across three luxurious hotels, this year's event breathes life into the bustling streets of Colombo, infusing the city with an electrifying energy and a sense of creative vitality. From March 6th to 9th, 2024, Colombo Fashion Week (CFW) returns for its 21st edition, marking a significant milestone in Sri Lanka's fashion evolution. Casting its spotlight on multiple locations across Colombo, the event beckons travellers and fashion enthusiasts alike to immerse themselves in the city's pulsating creative pulse.

Since its inception in 2003, CFW has played an integral role in shaping Sri Lanka's fashion landscape. What began as a modest initiative has blossomed into a thriving platform, championing sustainability, and nurturing emerging talent. Under the visionary stewardship of Managing Director, Ajai Vir Singh, CFW has spearheaded ground-breaking initiatives such as Ethical Fashion Day and the Responsible Fashion Summit, solidifying its reputation as a global leader in ethical fashion.

In 2024, CFW transcends traditional runways, transforming Colombo into a dynamic tapestry of style and culture. Project Colombo extends beyond the confines of the catwalk, seamlessly integrating the city's inherent charm into every aspect of the event. Intimate gatherings at iconic landmarks showcase the exquisite creations of both established and up-and-coming Sri Lankan designers, promising a sensory feast for attendees.

International luminaries from Italy, England, Pakistan, and India, including Samant Chauhan, Payal Pratap, Alessandra Lorusso, Manoviraj Khosla, Afsana Ferdousi, and Charlotte Allen, will grace the stage alongside esteemed Sri Lankan designers such as Asanka De Mel, Darshi Keerthisena, Sonali Dharmawardena, Amilani Perera, Aslam Hussein, Kamil Hewawitharana, Dinushi Pamunuwa, Ayesh Wickramaratne, and Charini Suriyage. Over ten emerging designers will also showcase their talent during the event. The event, scheduled from March 6th to 9th, 2024, stands as a pivotal moment on the global fashion calendar, drawing enthusiasts from around the world.

Speaking to Daily Mirror, Charini Suriyage expressed her satisfaction, saying, “as a designer involved with the show from its very beginning, I am delighted to see my journey evolving alongside the program, now venturing into international opportunities with CFW.” Darshi Keerthisena stated that Buddhi Batiks collection this season, “is dedicated to the Founders of Buddhi Batiks; Buddhi and Ranasiri Keerthisena.” She further added that “all fabrics used in this collection are hand-crafted and hand-dyed batik, embellished and embroidered by hand.”

Designer, Amilani Perera stated, “having participated in Colombo Fashion Week for eleven consecutive years as a fashion designer, I welcome the fresh atmosphere and venues introduced for this year's show. I am eager to explore the new aesthetic they offer. Additionally, with the country's economic recovery, I anticipate a broader foreign audience and increased opportunities for fashion buyers to immerse themselves in Sri Lankan fashion. I foresee a flourishing season for fashion businesses post-Colombo Fashion Week.”

Ajai Vir Singh, Managing Director of CFW Holdings, underscores the event's broader vision, stating, “this year, we aim to showcase Colombo not only as a vibrant destination but also as a regional hub for creative industries.”

In partnership with MasterCard, CFW continues to curate an unparalleled fashion experience. Host hotels including Cinnamon Grand, Taj Samudra, and Galle Face Hotel epitomize a fusion of heritage and contemporary luxury, providing the perfect backdrop for this extraordinary event.

Alongside esteemed partners such as Chupa Chups by Perfetti, NDB Wealth Management, and Juniper Group, CFW welcomes new collaborators, including Vision Care and Tresammé. Ramani Fernando and Hameedia, longstanding pillars of support, reaffirm their unwavering commitment to the event's success. Additionally, Wijeya Newspapers Limited will continue to elevate Colombo Fashion Week 2024 to unparalleled heights as Print, Electronic, and Digital Media Partners. Other partners include HardTalk and Emerging Media.

Colombo Fashion Week 2024 promises to soar to new heights, offering an unforgettable celebration of style, innovation, and cultural exchange.