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Retail price a must for adverts
All consumer goods advertised in the media must specifically mention the retail price in its advertisement with effect from Feb 1, 2011, the Consumer Affairs Authority (CAA) said in a special gazette notification today.
The Government Notification states -
“The Consumer Affairs Authority Acting under section 10(1)(a0 of the Consumer Affaires Authority Act , do hereby direct that all manufactures, importers, distributors and traders in every advertisement in respect of the sale of any article or articles published in newspapers, films, television, video, audio, internet or any other print, electric or electronic media shall specifically mention the retail price of such article or articles for sale in such advertisement. If different models, sizes, types or grades of any article are specified in such advertisement every such Manufactures, importers, distributors and traders should specify the retail price of each such model, size, type or grade of any such article specified in such advertisement.” (Daily Mirror online)
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