Tourism Alliance releases report on global travel demand for Sri Lanka

22 November 2022 03:31 am Views - {{hitsCtrl.values.hits}} 3 Bookmark

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The Tourism Alliance has released a comprehensive report analyzing international traveller demand for Sri Lanka utilizing search data.

Currently tourism trends are analyzed through visitor arrivals. As a majority of potential travellers’ research holidays online, search terms and volumes can gauge future tourist arrival trends.

Some of the key areas in the report covers critical questions such as which markets are searching for Sri Lanka? Top Sri Lankan hotels by online demand, pick up comparison compared to last year, safety related search trends and which experiences are in demand.

“The Tourism Alliance commissioned the Sri Lanka Demand Insights and Trends Report from our digital solutions partner Antyra which analyzed 5,062 keywords relating to Sri Lanka. Flights, Travel, Hotels, Tours, Destinations, Activities, Hotel Brands etc. were used to understand the overall online demand for Sri Lanka,” said Malik Fernando, Chair of the Tourism Alliance.

The downloadable report offers year-to-date trends and demand for experience types and hotel brands up to the end of September 2022. The October data will be published in November.

Unsurprisingly, the report revealed a significant drop in demand, in line with feedback the industry receives that consumer overseas are unaware of the improvements in the ground situation.

The findings were utilized by the Tourism Alliance to launch the first ever private sector-driven mini destination marketing campaign, themed “Fall in Love Again” to help drive winter season bookings. “The objective of the campaign is to reignite the desire to visit Sri Lanka by promoting a positive message about readiness to welcome tourists and to help dispel the widely held belief that the country is still in strife, amidst shortages” added Fernando.

The Alliance started the mini digital Destination Marketing campaign on 1st of October focusing on the UK and Europe with encouraging results. The report also includes results of the first 30 days of the campaign, and can be downloaded on srilankatourismalliance.org

Comments - 3

Emmanuel Tuesday, 22 November 2022 08:10 AM

okay thanks i will go through the report, really helpful.. from my view average Sri Lankan hotels dont know how to clean how to cook properly..how to handle food properly,,, lot off youtubers comments about the low street food quality. why what the bloody hell this Colombo CMC is doing. (Run by make up fake queen) if you dont fine traffic death will increase and if you don't fine food outlets for low quality food they will do lazy jobs why dont these CMC PHI guys use their brain and do their job... why do they get salary. why do they come to work wearing shoes and trousers.....

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Jude Tuesday, 22 November 2022 10:28 AM

Well, some Chinese and Indian tourists expected to come!! Yeah!!

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Rathnavali Perera Tuesday, 22 November 2022 01:32 PM

CMC is a corrupt den! If they are given power to impose fines, half the money will go to their pockets and the ones who should be fined, will go scot free having given a massive bribe to the PHI, Assessor or the person above him. They are good at searching for defects in paper work, anything that their eyes can latch on. Thereafter comes the music! That is the time to catch on to the hapless and desperate consumer who will willingly part with what ever they ask. This "Bribe-Syndrome" is found in all government entities. Rajapakshas set the precedent and now it is like a cancer within the society.

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