AIA Insurance took Children’s Day celebrations to new heights with a first of its kind immersive life-sized ‘Snakes and Ladders’ game at Havelock City Mall, engaging over 3,000 visitors. This interactive event not only entertained but also delivered an important financial lesson, supporting the recent launch of AIA SaveSmart. AIA introduced a unique twist to the classic board game, allowing children to earn ‘AIA SaveSmart Shields’ at certain spots on the board. Once a child acquired a shield, they became immune to the snakes on the board, representing the obstacles in life that a life insurance policy could help overcome.

This innovative feature symbolised the security and resilience that a life insurance policy offers, emphasising the importance of proper saving habits and financial planning to reach life goals without setbacks. By bringing this lesson into a playful, hands-on experience, AIA turned Children’s Day into an opportunity for families to learn about financial wellness in an engaging, memorable way. 

Sasith Bambaradeniya, Chief Marketing Officer from AIA Insurance expressed delight at the event’s success, saying, “Our goal was to create a meaningful, immersive experience that resonates with families. The ‘SaveSmart Shields’ helped children understand the value of preparation and financial security, mirroring the role of a life insurance policy in real life.”

Held on 5th and 6th of October, the event transformed Havelock City Mall into a vibrant, interactive space. AIA team members guided participants through the game and shared insights on how AIA SaveSmart can support various life goals. With colourful visuals and an engaging concept, the setup attracted families eager to enjoy the festivities and learn about smart financial planning.

Participants also had the chance to win exciting prizes, adding an element of thrill and making the Children’s Day celebration even more enjoyable. The response highlighted the effectiveness of blending education with entertainment, as families left with both fond memories and a better understanding of financial wellness.
This initiative exemplifies AIA’s brand purpose of helping Sri Lankans lead financially secure lives and aligns with its ‘ReThink Healthy’ campaign. By showing children how financial wellness can be learned through fun and interactive experiences, AIA encourages families to break free from stereotypes and rethink how they choose to teach their children about financial wellness. Through this immersive experience, AIA has set a benchmark for meaningful, family-centered marketing.