CEAT Kelani Holdings has reinforced its status as a big-league player in the tyre industry with the launch of a new whopper in the radial segment for high-end SUVs battling Sri Lanka’s roads and tracks.

Designed, engineered and tested in the company’s state-of-the-art R&D Centre in Frankfurt, Germany, the CEAT Czar HT (265/65 R 17) is manufactured for ToyotaLand Cruiser Prado 120 and Prado150, Toyota Hilux and Mitsubishi Montero – vehicles that demand high performance both on and off road.

“This latest masterpiece in radial tyre design and build from our manufacturing plant in Kelaniya is an exciting addition to our portfolio,” CEAT Kelani Chief Operating Officer Shama lGunawardene said. “It caters to a discerning customer segment that looks for exceptional control, comfort, safety and endurance, characteristics that are hallmarks of CEAT SUV radials. We expect the new tyre to be a formidable competitor for the imported tyre brands that dominate this segment.”

The CEAT Czar HT 265/65 R 17 tyre features special tread groove profiling, anaggressive tread pattern and 3-dimensionalsipes with a tiger paw footprint for better control and corneringstability. A rim protector and a sidewall protectorshieldthe lower and upper sidewalls from external damage, whilethe specially-designed sidewalls and tread absorb shocks and vibrations, ensuring tyre safety and a safer ride.Optimized pitch sequence results in lower noise, smooth handling and ride comfort. CEAT is the only locally manufactured tyre brand to be IATF 16949:2016 certified by the International Automotive Task Force (IATF) as compliant with the International Standard for Automotive Quality Management Systems, and the new tyre is backed by a four-year warranty from the date of manufacture, the Company said. All CEAT car radials manufactured in Sri Lanka are designed and tested at the R&D Center in Frankfurt by German engineers, whose mandate is to deliver the most controlled and comfortable driving experience on Sri Lankan roads.