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The Commercial Bank of Ceylon has opened its first ‘DigiZone’ at the bank’s Wellawatte branch.
The DigiZone is intended to be a familiarization centre for customers to get acquainted with digital banking and get hands-on experience with the help of the bank’s Digital Assistants if necessary.
It is equipped with WiFi-connected computers and free WiFi for customers’ mobile devices, to enable visitors to experience the bank’s digital apps, register themselves for digital banking, login to existing accounts or open new accounts and to perform digital banking transactions.
Speaking at the opening of the DigiZone, Commercial Bank Deputy General Manager – Retail Banking and Marketing Hasrath Munasinghe said the bank is to have been a pioneer in Sri Lanka’s digital banking revolution and has crafted a strategic digital roadmap. “At the core of our strategy is to migrate customers to digital channels for regular transactions and to offer more advisory services like financial planning, wealth management and trade services at the branches,” he said.
“It is our duty to encourage our customers to engage with our digital channels, and DigiZone takes us one step closer to achieving this goal,” Munasinghe said, adding that “The bank has exciting plans for this concept, and especially for this location. It will not only be an experience zone for our customers, but will also be a location where we provide digital banking knowledge to future generations.”