DIMO launched the ‘Mahata Wahina Wasi Wassa’ initiative to empower farmers by offering free laptops, tabs, electric bicycles and overseas travel opportunities with each Mahindra tractor purchase.

Farmers who purchase Mahindra tractors between August 01 and November 30, 2024 are eligible for these exclusive gift packages with various choices available.

The first package includes an electric bicycle, the second offers a group trip to Malaysia with meals and accommodation, the third combines a laptop and tabs and the fourth includes two mud wheels and a laptop. The farmers can select their preferred gift package from these options with each Mahindra tractor purchase. The company successfully completed the first phase of this transformative project recently.

DIMO Executive Director and Agri Machinery Division Head Rajeev Pandithage commented, “Our thoughtfully designed gift packages meet the diverse needs of farmers and their families. We look forward to implementing more such initiatives in the future.”