The ‘Diva Daathata Diriyak’ entrepreneurial skills development programme, organised by Diva, the flagship laundry care brand by Hemas Consumer Brands, in partnership with Women in Management (WIM), has continuously empowered women with the knowledge, skill and confidence required to navigate the entrepreneurial challenges faced in today’s economic landscape. 

Diva recently hosted an exclusive event to celebrate the winners of the Diva Daathata Diriyak programme held in Welimada in the Uva province. 

The Diva Daathata Diriyak programme is part of Diva’s brand purpose and was designed with the primary aim of providing expert guidance, refine business acumen, skills and capabilities to women entrepreneurs. The programme has been meticulously planned and crafted to empower women entrepreneurs by endowing them with the knowledge, skill and confidence needed for the initiation, managing and strategically navigating their businesses. 

The programme underscores Diva’s commitment to lending a hand to talented women entrepreneurs throughout Sri Lanka. It monitors the progress and potential of each participant and incentivises women entrepreneurs who excel and secure top positions upon completion of the evaluation. Women entrepreneurs are assessed through a thorough evaluation process, which included criteria such as business registration, accounting and bookkeeping, employment provided to other ladies, improvement in monthly sales, packaging and branding, new customer acquisition and innovative initiatives.

After assessing the advancement of the participants of the programme, the following women entrepreneurs emerged victorious in Welimada. In the first place, was owner of Little Farm – Manoja Prashanthi, engaging in mushrooms and mushroom-related products. In the second place was the owner of Omalmi Roses and Cattle Farm – Nilanthika Damayanthi engaging in cut flowers and cattle farming. In the third place was the owner of Apsara Rose Gardens – Hemamali Amarasekera, engaging in cut flowers, vegetables and herbs cultivation. The fourth place was shared between the owner of Asha Flora – Asha Geethasaluni engaging in the business of decorative cactus plants and the owner of Ceylon Fashion – Nishadi Hansika engaging in dress making.