By Samah Muhseen
Hemas introduced Fems to the Feminine Hygiene Movement in Sri Lanka. It encourages women to have an independent lifestyle and offers quality products and education related to female health and hygiene. They put effort into making sure that their products are affordable to any economic class so that they are able to touch every woman in Sri Lanka.
“Fems purpose is to empower women to be independent and rise above,” stated Sachini Gamage Welungoda Marketing Manager at fems. 

A hallmark of Fems’ success is their unwavering commitment to product quality. They meticulously oversee every stage of production to deliver superior products. While they cater to the export market, their primary focus remains on serving local consumers with tailored solutions.
Fems is also dedicated to integrating new technology and global trends into their offerings. By staying abreast of the latest advancements, they adapt these innovations to meet the specific needs of Sri Lankan women. Their product development process involves an extensive 18-month period to ensure each new product aligns with local preferences and requirements. With over 20 years in the market, Fems leverages its extensive expertise to continually refine and enhance their products. They conduct quarterly consumer immersions to stay attuned to local needs and incorporate the latest global trends into their offerings, ensuring they provide the best possible solutions for their consumers.
Additionally, Fems invests in machine modifications and technological upgrades to continually offer innovative, differentiated, and customised products. They also conduct thorough clinical testing to ensure the safety and efficacy of their products.
Fems offers a diverse range of products to meet various needs and preferences, including the Economic Range, Dry Tex Range, Cotton Feel Range, Superior and Heavy Flow Range, and the newly introduced Ultra Thin Range. This extensive product lineup allows them to cater to all consumers effectively.