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Ferentino Tyres, Sri Lanka’s leading tyre manufacturer, successfully showcased its latest range of tyres at the prestigious SEMA (Specialty Equipment Market Association) Show 2024, held from November 5-8 at the Las Vegas Convention Centre, USA.
Marking its second consecutive year at this flagship event, Ferentino impressed attendees with its commitment to quality, performance and global standards, unveiling a range of tyres sized from 12” to 19”. This new range, designed with precision for diverse driving conditions, is set to be available in the Sri Lankan market by early 2025.
The SEMA Show, a premier event in the automotive aftermarket industry, brought together over 7,000-member companies worldwide. Ferentino Tyres seized this unique opportunity to connect with industry leaders and showcase its latest innovations to an international audience. At the event, the Ferentino team offered hands-on experiences, demonstrating the advanced technology and safety features that define the brand’s products.
With recent certifications from prestigious global safety bodies, Ferentino Tyres has made successful strides into the US, Canada and South America—some of the world’s largest tyre markets. Approvals from the US Department of Transportation reinforced Ferentino’s dedication to top-tier safety and quality standards, strengthening its presence in these highly competitive regions.
Beyond North America, Ferentino Tyres earned esteemed certifications from Brazil’s National Institute of Metrology, Standardisation and Industrial Quality as well as the Economic Commission for Europe and Gulf Cooperation Council Standardisation Organisation. These achievements have positioned Ferentino as a formidable global competitor, equipped to serve markets across continents.
Covering essential safety parameters like tyre dimensions and high-speed testing, along with performance metrics such as rolling resistance, noise and wet grip, these credentials underscore Ferentino’s unwavering commitment
to quality.
Reflecting on the milestone, Ferentino Tyre Corporation Managing Director Lahiru Lokuwithana remarked, “These certifications from globally recognised bodies strongly endorse Ferentino’s commitment to quality and safety. The introduction of our new range of tyres not only enhances the global appeal of our brand but also plays a crucial role in bringing the much-needed foreign exchange to Sri Lanka during these challenging economic times. By combining cutting-edge technology, the latest machinery, premium materials and a highly skilled team in our advanced research and development facility, we ensure that our tyres deliver exceptional performance and reliability. This commitment reinforces our reputation as an industry leader while supporting the growth of Sri Lanka’s economy.”
As the first and only Sri Lankan brand to secure all prominent certifications, Ferentino continues to lead in innovation and quality. The company’s state-of-the-art manufacturing facility, launched in 2021, integrates the latest European and Italian technology, positioning Ferentino’s products to meet global standards. The brand’s pneumatic tyre range includes passenger car radial, truck and bus and motorcycle tyres, all developed through rigorous R&D focused on superior performance and sustainability.