First Capital bags Brand of the Year and 3 prestigious awards at SLIM Brand Excellence 2024

First Capital Holdings PLC won big at SLIM Brand Excellence Awards 2024, where it was honoured with the coveted Brand of the Year and three other prominent awards: Service Brand of the Year – Gold award, Local Brand of the Year – Silver award and B2B Brand of the Year – Bronze award.

First Capital Holdings PLC Managing Director and CEO Dilshan Wirasekara noted that being recognised as Brand of the Year highlights the entity’s persistent commitment to enhancing the lives of Sri Lankans by providing innovative financial solutions that are accessible, relevant and impactful. 

“Over the past four decades, First Capital Holdings PLC has evolved into a key player in Sri Lanka’s financial sector. Our journey began with a vision to offer financial solutions that would be both accessible and impactful and we have steadily transformed to meet the ever-growing needs of the nation. By recognising the changing financial landscape, adapting to new market dynamics and introducing modern solutions, we have expanded our reach across Sri Lanka,” he said.

Throughout the years, First Capital has embraced digital transformation, offering customers user-friendly platforms and innovative investment products tailored to a wide range of needs. 

Reflecting similar sentiments, Janashakthi Group Group Chief Marketing Officer Gamika De Silva noted that First Capital has consistently exemplified constant dedication to excellence, driven by the relentless passion and commitment towards building a sustainable, enduring brand. 

“We remain committed to seizing exciting opportunities, driving expansion and fostering exponential growth across all areas of our business. This is just the start of a journey that holds countless milestones ahead,” he said. 

Meanwhile, First Capital Head of Marketing Randinith Madanayake noted that the capital markets and investment sector are gaining increasing credibility and popularity among Sri Lankans.

“This recognition stands as a true reflection to that progress,” he said.

The board of directors of First Capital Holdings PLC comprises Rajendra Theagarajah (Chairman), Manjula Mathews (Deputy Chairperson), Dilshan Wirasekara (Managing Director/CEO), Ramesh Schaffter, Kuda Herath, Inoshini Perera, Rachini Rajapaksa and Dilendra Wimalasekere.