Unveiling the new HSBC Live+ Credit Card at the launch event,

from left; HSBC Head of Distribution –Asia Cards Srihari Sikhakollu, HSBC Head of Asia Cards – Wealth and Personal Banking Parul Anand, Visa Country Manager for Sri Lanka and Maldives Avanthi Colombage, HSBC Sri Lanka and Maldives Chief Executive Officer Mark Surgenor, HSBC South and Southeast Asia Head of Wealth and Personal Banking Kai Zhang, HSBC Sri Lanka Head of Wealth and Personal Banking James Rebert, HSBC Sri Lanka Head of Assets Arundika Perera and HSBC Cluster Head – Asia Cards Saleh Anam 

Pic by Nisal Baduge

By Samah Muhseen

HSBC launched last week its new Live+ Credit Card enhancing the lifestyle experiences of its globally minded customers. 

In collaboration with Visa, HSBC has designed this innovative card to transform how cardholders earn rewards and enjoy premium experiences throughout Asia, offering better cashback and exclusive deals.

The card offers a 15 percent discount at restaurants across Asia in addition to an enhanced 10 percent cashback on spending in three categories: dining, shopping and entertainment locally as well. 

Dining discounts include a 15 percent discount all year round at over 200 restaurants across Asia serving a variety of cuisines through a curated Live+ Dining Programme and a 10 percent cashback on dining bill.

Shopping discounts include 10 percent cashback at retail shops, departmental stores, and online marketplaces, whereas for entertainment, customers can enjoy 10 percent cashback on spending at cinemas and streaming subscriptions including Netflix, Disney+ and Spotify.

According to HSBC, this cashback structure aligns with regional spending priorities. 

Data from HSBC-Visa indicates that food-related expenses are a top priority in Asia, with dining consistently ranking among the top three expenditure categories in seven out of eight markets. 

The launch of the HSBC Live+ Credit Card in Sri Lanka is part of a broader strategy to expand HSBC’s consumer unsecured lending business across South Asia. The card is being introduced in six other South Asian markets, reflecting HSBC’s ambition to capitalise on the increasing consumption power of the growing mid-segment and affluent populations with international exposure.

“We combine our global expertise and local insights to design products that meet our customers’ needs, such as our new Live+ Credit Card. As wealth creation drives greater spending among the middle class and emerging affluent segments, we developed Live+ to offer outstanding lifestyle experiences and accessible rewards. We’re excited to introduce this card to Sri Lanka and look forward to expanding Live+ into other dynamic global markets,” states HSBC Retail Banking CEO Taylan Turan.

HSBC introduced its first Cashback credit card in 2018, and the evolution of cashback on daily essentials is now extended to lifestyle choices. Dining, shopping, and entertainment are key lifestyle experiences that most can relate to, and this is why HSBC Live+ Credit Card is specifically designed for customers to enjoy quality experiences with their lifestyle choices and be rewarded in the form of cashback when they spend both locally and overseas.