Mr. Deepthi Lokuarachchi, President of IASL addressing the media

The Insurance Association of Sri Lanka (IASL), declared the commencement of the Life Insurance Sales Awards 2018 at a media conference held recently. The review period for the awards, which were previously limited to the Insurance month of September, has been upgraded to cover the whole year from 2018 onwards.

The Life Insurance Industry Sales Awards was initiated in 2017 and is implemented in 2018 with the aim to raise the standard of Insurance sales professionalism, recognize and reward the performance and potential of Insurance Sales Professionals, and improve the penetration level of the Life Insurance market in Sri Lanka. The expansion of the review to a yearlong period will be a driving force for the Insurance sales professionals. 

Insurance sales is often a challenging profession, the true nature of the Insurance sales personnel requires one to be trustworthy and understanding of clients’ needs, going beyond a mere sale of a policy. It accounts for grasping the individual expectations of each policyholder. The Life Insurance Sales Awards are designed in a way that these characteristics, along with the personality of the Advisors, soft skills and talents are enhanced, and turn around the perception of Insurance Sales as a profession; the true superheroes in Life Insurance.

Mr. Hashra Weerawardena Chairman – Marketing & Sales forum of IASL explaining the details of the National Life Insurance Sales Awards

The awards presented will be The Best Advisor, The Best Supervisor/Team or Unit Leader and The Best Branch Manager under the categories of Life Insurance Sales Category Winner and Life Insurance Sales National Winner. Reviewed under several benchmarks, the awards will give an opportunity for nominees to be highlighted in their careers and build a strong professional personality which will enable them to perform better as Life’s Superheroes, who they truly are.

This is the latest of many initiatives undertaken by the IASL in its endeavors to increase the penetration of Insurance as a whole in the country. In the recent past, the IASL was able to have the Cabinet of Ministers declare the 1st of September each year as the National Insurance Day and a commemorative stamp was launched in September last year. Further, various initiatives are conducted from time to time in order to spread the concept of Insurance and also to enlighten the general public of the option of taking to Life Insurance sales which is in fact a very lucrative and promising profession.

Industry leaders and CEOs present at the media briefing

Mr. Deepthi Lokuarachchi, President of IASL answering to questions raised by the media