From left: KTI Senior Brand Executive Toys Nilushika Srimali, Assistant Vice President International Brands Safraz Hussain, CEO Ajantha Wickramarathne and Manager Marketing and Communications Jehan Noor

Kiddies & Toys International (Pvt.) Ltd (KTI), a pioneer in bringing joy and educational value to families, introduces PlayShifu, a leading educational toy brand, to Sri Lanka. 

This marks the first time such innovative STEM learning toys are available in the country.

Established in 2002, KTI has established itself as a household name, leading in baby, mother care, toy and stationery segments. As a fully-owned subsidiary of LIMRA Holdings Limited, KTI has exclusive partnerships with global brands like Farlin, Lego, Mattel and Faber-Castell. The addition of PlayShifu to its portfolio underscores KTI’s commitment to offering high-quality products that enhance children’s cognitive development and creativity.
PlayShifu is globally recognised for its interactive and educational toys, seamlessly blending technology with traditional play to foster problem-solving skills, creativity and cognitive development in children. With a focus on safety and enjoyment, PlayShifu products perfectly complement KTI’s mission to nurture a bright and healthy future for children. These augmented reality toys enhance mathematical and spelling skills, aligning with modern educational needs that increasingly incorporate screen time into learning methodologies.

Commenting on the launch, KTI Assistant Vice President International Brands Safraz Hussain remarked, “We are delighted to introduce PlayShifu to Sri Lanka. As a company dedicated to children’s well-being and development, PlayShifu’s educational toys resonate deeply with our vision of making learning enjoyable. We want our kids to learn while playing and make learning enjoyable. This launch represents a significant stride in our commitment to providing the best for Sri Lankan families.”

KTI CEO Ajantha Wickramarathne commented, “Celebrating its 22nd anniversary, KTI’s introduction of PlayShifu marks a milestone in delivering groundbreaking toy ranges to the Sri Lankan market. The company’s vision ‘To delight parents seeing a happy, healthy and bright future for their kids’ aligns seamlessly with PlayShifu’s ethos, making it a valuable addition to the KTI family and the first of its kind in Sri Lanka.

PlayShifu products will be available through the toymarket.lk website, Cool Kidz Showroom in Colombo 4 and leading toy stores islandwide.