From left: Senior Deputy General Manager/CTO ICT Group Prabath Gunasena, PLC GM/CEO Sanjeewa Bandaranayake, PLC Chairman Pradeep Amirthanayagam, M. Sudakar of Pettah Branch, Gold Loan Operations Head Senaka Munasinghe (behind) and Chief Manager Islamic Finance and Digital Products Fazmil Mowlana 

From left: Chief Manager ICT Niranjan Selvanayagam, Chief Manager Digital and Islamic Finance Fazmil Mowlana, PLC Chairman Pradeep Amirthanayagam, CEO/GM Sanjeewa Bandaranayake and Gold Loan Head Senaka Munasinghe

People’s Leasing & Finance PLC, one of Sri Lanka’s most trusted non-banking financial institutions, announced the launch of the GoldCash card, an innovative solution available to consumers starting October 1.

This game-changing product is designed to provide the customers with an ultra-convenient, flexible and secure way to leverage their gold assets for credit.

Commenting on the launch, People’s Leasing & Finance PLC Chief Executive Officer Sanjeewa Bandaranayake stated, “The GoldCash card embodies our commitment to providing innovative financial solutions that address the diverse needs of our customers. The GoldCash card offers convenience, seamless accessibility, flexibility and security, empowering individuals and businesses alike to manage their finances more effectively and seize new opportunities with confidence. By making gold loans and financing more accessible, we are also helping to improve financial inclusivity.”

Adding to this, People’s Leasing & Finance PLC Chairman Pradeep Amirthanayagam said, “I am proud to see the GoldCash card come to life, stemming from an idea proposed by one of our own employees as part of our Chairman’s Award initiative. This reflects our commitment to nurturing product development within our organisation. At PLC, we believe in growing ideas from within, ensuring that our innovative spirit continues to flourish.”

In addition to offering unparalleled convenience, products like the GoldCash card contribute to environmental sustainability through a paperless process. With the digitisation of loan applications and transactions, the customers can apply for loans, check their balances and make payments online via the card and mobile app, providing seamless access to funds anytime and anywhere. By eliminating the need for physical documentation and branch visits, these innovations not only enhance customer convenience but also support greener practices by reducing paper waste and promoting efficiency.

The GoldCash card features a revolving loan facility, allowing customers to borrow, repay and borrow again based on their financial needs, giving them complete control over their borrowings and credit limits. Flexible repayment options further enhance the product’s appeal, ensuring the customers can settle their dues in a way that suits their financial circumstances. The facility also includes automatic loan renewal if interest payments are made on time, simplifying the process and eliminating the need for periodic reapplications.

Security is a top priority with the GoldCash card. By reducing the need to carry large amounts of cash, the customers can minimise the risks associated with theft or loss. Additionally, they can easily track and manage their spending and loan repayments through People’s Leasing and Finance’s secure online banking platforms, ensuring full control over their financial activities. This new financial tool serves as a lifeline for small business owners, housewives, retirees, individuals with irregular incomes and other consumers, enabling them to increase their loan limits by adding more gold to their accounts.

People’s Leasing & Finance continues to lead the way in providing innovative, customer-centric solutions, ensuring that individuals and businesses can access credit flexibly and securely. With the introduction of the GoldCash card, the company reaffirms its dedication to meeting the financial needs of its diverse customers, solidifying its role as a trusted financial partner for all Sri Lankans.