In keeping with the commitment of offering innovative products coupled with utmost convenience to its customers, Sampath Bank launched ‘Ladies 1st’, a new and improved savings account catered to young and financially active women. 

The launch took place in commemoration of the International Women’s Day on March 8, 2016 at the Sampath Bank head office, which was simultaneously launched at 13 other Sampath Bank branches from five provinces on the same day. 
Remarking on this unique launch, Senior Deputy General Manager Consumer Banking Tharaka Ranwala said, “In an era of diversity and open innovation, we are driven towards making women an equally important segment which benefits from financial services that we at Sampath Bank have to offer. 

With the launch of Ladies 1st, financially active women can now manage their own finances and use a variety of unique benefits, unmatched by any other product in the market. With Ladies 1st, Sampath Bank has formed a platform for women to no longer feel the need to depend on their spouses, partners or even parents in taking on financial challenges or managing finances.” 

The grand launch of Ladies 1st took place with participation of iconic Sri Lankan women from all provinces in Sri Lanka who opened their first Ladies 1st Savings Account at respective Sampath Bank branches.  
In today’s modern day world, women are seen to be pursuing independent lifestyles driven with education and employment, and for some, even family commitments. As such, with these ambitions and goals in mind, women are becoming more in need of various products and services that can fast track their lives towards success and positive change. 

Therefore, Ladies 1st is the one-of-a-kind product which offers young, smart and active women of today a pedestal to taking charge of their daily lives and finances. This unique savings account also indefinitely caters to these demands of women seeking to position themselves as independent and successful individuals that contribute greatly to the society. 

Ladies 1st offers a wide array of benefits which include investment plans up to five years, accident and personal insurance plans from reputed insurance providers, as well as various Loan facilities on a discounted rate of 0.25 percent below the prevailing interest rate (personal, housing, vehicle and leasing and hire purchases facilities, etc.) together with a discount of 0.5 percent on the existing Sampath Randiriya pawning interest rate of Sampath Bank. An additional discount of 0.25 percent too is offered on personal, housing and vehicle loans for all professionally qualified Ladies 1st account holders. 

Ladies 1st can be opened with an initial deposit of Rs.1,000 and is coupled with a separate savings till account to manage your savings. A minimum monthly savings of Rs.500 is required for the savings till account. At the time of opening the Ladies 1st account, an activated branded Visa debit card is issued together with a branded pass book. 

Sampath Bank is driven with the commitment of identifying needs of customers to which the bank can cater to through unique and innovative products and services. Ladies 1st is therefore a significant depiction of Sampath Bank’s commitment towards driving a customer-centric business with the notion of customer satisfaction, convenience and life changing experiences at the top of their minds through all banking activities. Sampath Bank places utmost efforts into setting various platforms of opportunities for customers and being an integral force behind customers in order for them to accomplish and achieve milestones for a bright and successful future, today, tomorrow and in to the future.