The official opening of the Malaysia International Shoe Festival (MISF) 2016 gathered thousands of highly anticipative audience as it kicked off its 7th edition at Putra World Trade Centre, Kuala Lumpur.
Special Guest of Honour, YB Datuk Mas Ermieyati Samsudin, new Deputy Minister for Ministry of Tourism & Culture Malaysia, was excited at her debut involvement with the Festival this year, as she also harbours a passion for fashion and shoes.
She added, “The Malaysia International Shoe Festival has been an annual event that has been co-organized with us since the year 2010. Looking at the range of activities during these 3 days, I’m glad to see that apart from the exhibits and sales of trendy shoes, there are also many competitions organized for youths. An estimated 500 students are participating in competitions, and joining in on the Fashion Forum!”
Competitions lined up over this fashionable weekend include Display Your Creativity: The MISF Art Installation Showcase, and a Shoe Make Over Competition entitled Step Up To Color.
The launch of the 7th edition Festival also saw the kick-off of several crowd-pleasing highlights such as an International Sneakers Collection, Shoe Fashion Show, Fashion Designer Gallery, Fashion Forum by Local Famous Designers, Shoe Vintage Gallery and appearances by Professor Datuk Dr. Jimmy Choo OBEl! 
Professor Datuk Dr. Jimmy Choo OBE and Bon Zainal participated in the fashion forum that saw them sharing their brand secrets and encouraging arts students to pursue their dreams of a business in fashion. Many shoe fanatics in the audience were actively involved in the forum’s Q&A session, followed by a meet and greet session after that.
The Malaysia International Shoe Festival 2016 is supported by the Ministry of Tourism and Culture Malaysia and organized by The Malaysian Footwear Manufacturers Association (MFMA) to also lend its support to local fashion designers, manufacturers and retailers.
The launch of the official Festival is also timely as Tourism Malaysia has recently launched its Malaysia National Sales shopping campaign that offers shoppers to enjoy huge discounts, in-store surprises, redemptions and many more. Hence, in keeping with MISF 2016’s theme “Sole of the Nation: A Colorful World of Shoes”, a array of local and international brands comprising Fiorucci, Nike, Larrie, , Lanbaharin, Brooks and many more, were displayed with all its fashionable glory at Hall 4, PWTC, Kuala Lumpur. 
Early visitors to MISF 2016 were very keen on the RM3 Asadi Slippers mega deal. The deal is still valid for the remaining 2 days of the Festival! Pay only RM3 per pair when you click “Like” on MISF Facebook page, tag 5 friends and share the post. Hurry, the sale is limited to only 1,500 pairs!
MISF 2016 promises a unique fashion experience for the curious visitors, fashionistas hungry for the latest trends, and learning experiences for students and retailers! Browse the sales for the latest trends, and other generous discounts on a wide variety of shoes!
Be sure not to miss one of the most unique events of the year! Head on down to  Putra World Trade Centre at Hall 4, on 29th April, 30th April and 1st May from 10.30am to 8.30pm.