Sri Lanka’s tourism sector called the recent travel warnings ‘overblown’, asserting that the country remains a safe destination, with the authorities having implemented measures to address the potential security concerns. 

The industry leaders voiced optimism that the travel advisories issued amid the concerns over a possible security threat in the Arugam Bay area would soon be revised, restoring confidence among the international travellers.

The Hotels Association of Sri Lanka President M. Shanthikumar expressed disappointment over the travel warnings’ portrayal, stating that the fears were exaggerated.

“The situation was blown way out of proportion. I believe the communication could have been managed more effectively,” Shanthikumar said.

Shanthikumar commended the authorities, including the Sri Lanka Tourism Development Authority (SLTDA), for their swift response, which helped ease the concerns within the sector.

“The SLTDA has circulated messages of reassurance to companies and it’s appreciated. Once the international community sees that appropriate actions have been taken, our partners will feel confident promoting Sri Lanka as usual,” he added.

Sri Lanka Association of Inbound Tour Operators President Nalin Jayasundera reported only a few booking cancellations and no major immediate impacts.

“Our main concern was future bookings but that should also be resolved as confidence grows with the government’s precautions,” he said. The advisories came just as the sector was preparing for the peak season, to offset the previous losses. Since the warnings, Jayasundera said that the industry has maintained constant communication with the international partners to provide updates on the situation and reinforce the security measures in place.

“We’ve requested the authorities to continue engaging with the embassies and ambassadors here, keeping them informed with regular updates,” he said. (NR)