Union Assurance, Sri Lanka’s leading life insurer, has partnered with the Sri Lanka Institute of Marketing (SLIM) to offer exclusive career development programmes for its top advisers. 

This collaboration aligns with Union Assurance’s Learning Academy’s strategy, aimed at enhancing the professional growth and skills of advisers across both the agency and bancassurance divisions to better meet the evolving needs of the customers.

This new initiative will offer exclusive training sessions designed by SLIM to enhance advisers’ skills, ensuring they remain at the forefront of providing exceptional services. The partnership was officially unveiled at an inaugural ceremony held at Union Assurance’s head office in Colombo, where over 50 selected advisers from across the organisation were introduced to the programme.  A key benefit of the programme is the opportunity for advisers to receive certification from SLIM, which will meet the prerequisite criteria for further educational pursuits and facilitate their career advancement.

Union Assurance Chief Agency Officer Imtiyaz Aniff stated, “Union Assurance has always been committed to promoting learning and development, providing the best programmes for its members. We are happy to have partnered with SLIM to work on this endeavour, providing the necessary materials to our advisers to thrive in their respective roles. We intend to scale this programme, enabling significant impact whereby our advisers are able to continue demonstrating a high level of service to all our customers.”

Union Assurance is a subsidiary of John Keells Holdings PLC, the largest conglomerate listed on the Colombo Stock Exchange, operating with over 70 companies in seven diverse industry sectors. The company has completed over three decades of success with a market capitalisation of Rs.27.6 billion and a Life Fund of Rs.67.8 billion as of end-March 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers life insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an islandwide branch network and a workforce that is over 3800-strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the life insurance industry.