SLIM Past President/Seylan Bank PLC DGM Personal Banking and Marketing Tilan Wijeyesekara passing the special message 


For the first time in the country, the training arm of Sri Lanka Institute of Marketing - SLIM Trainings - has launched a series of part-time training series covering all areas of the sales field, with the aim of producing world-class sales professionals.

Unlike conventional study courses, ‘License to Sell’ is a comprehensive and practical training programme which focuses on productivity, multitasking and time management and also everything from modern tools of sales growth such as branding and social media, to traditional aspects such as personal grooming and customer relationships. 

It has been designed by SLIM Trainings to spark a transformative change in sales people by identifying gaps in their knowledge and skills before directly addressing them, ultimately helping the participants to become undisputed masters of sales.

A resource panel of remarkable experience, recognition, qualifications and skill has been assembled for ‘License to Sell’ by SLIM Trainings and the collective credentials of the resource persons are unmatched in the history of sales education in Sri Lanka. 

The objective of this is to ensure that the programme delivery is maintained at an international standard, which aligns with the wider objective of License to Sell, which is to produce world-class sales professionals.

The panel includes highly respected and sought-after trainers such as Management and Marketing Consultant/Trainer Prasanna Perera, Management and Marketing Consultant/Trainer Amithe Gamage, Seylan Bank PLC DGM Personal Banking and Marketing Tilan Wijeyesekara and Bharti Airtel Lanka Head of Data Gamika De Silva.

License to Sell was inaugurated on June 24 and the event was graced by SLIM Secretary Pradeep Edward, SLIM CEO/Executive Director Sanath Senananyaka, Management and Marketing Consultant/Trainer Amithe Gamage and SLIM Past President/Seylan Bank PLC DGM Personal Banking and Marketing Tilan Wijeyesekara.

Esteemed companies such as Pan Asia Bank, Blue Waters, Nature’s Secrets, Abans, Seylan Bank, Citizens Development Business Finance PLC, Sanasa Development Bank, Hameedia and Hayleys have already enrolled their sales staff for this programme with the objective of rapidly developing and sharpening their respective sales teams. SLIM President Ruwan Liyanagamage spoke about the importance of this programme for the development of sales in Sri Lanka.
“Sales professionals are the brand ambassadors of their respective companies and we are no longer satisfied with producing outstanding sales people for Sri Lanka. With this programme we will begin contributing sales people who can excel and shine in any market in any country around the world. The development of these brand ambassadors to that level will lead to greater international recognition and acceptance of the local companies they represent, helping the development of Sri Lanka as a whole.”

The series of workshops aims to prepare students for the practical challenges of their careers and focuses on the importance of personal grooming and personal branding, creating a winning attitude, developing confidence, leveraging technology for better prospecting, using social media to improve sales, productivity, multitasking and time management, meeting the client and sales presentations skills, handling objections, closing techniques, building relationships and basic finance for sales. 

SLIM CEO/Executive Director Sanath Senanayake spoke about the differentiator of License to Sell from other sales programmes.
SLIM has been promoting marketing and sales excellence in Sri Lanka since 1970.