A decade ago, the dawn of a new era in beauty soap began with the launch of Velvet, a 100 percent locally manufactured soap bar. 

Today, Velvet marks an impressive milestone in its jubilant journey, celebrating a rich history and recognition as a quintessential product enriching and softening the lives of millions of Sri Lankans.

Velvet has a deep understanding of local consumers who want to be pampered, to look and feel great, enjoy life and feel beautiful. Through genuine conversation, innovation and long standing heritage, Velvet continues to delight its consumers marketing a truly local product whilst maintaining global standards. 

Over the past few years, Velvet has been the market leader of a very fiercely competitive beauty soap segment to adorn the crown as Sri Lanka’s No.1 beauty soap outshining long established local and multinational brands.  According to LMRB household panel data (September 2015), Velvet has continued to affirm its status as the No.1 beauty soap in Sri Lanka. 

“Ten years marks a significant milestone for a home-grown brand like ours that has today evolved to become the nation’s preferred beauty soap. We are thankful to our consumers for their strong emotional connection to the brand and for helping Velvet reap such outstanding success,” said Anushka Sabanayagam, Senior Brand Manager, Hemas.

“We know every woman wants to be pampered, to be well-groomed and healthy. Through intensive research and care to deliver expertly refined soaps, Velvet offers a luxurious bathing experience.” 

The product range caters to individual preferences; rose & pomegranate for youthful skin, milk & almond for nourished skin, sandalwood & venivel for radiant skin, kohomba & aloe for clear skin and purple lotus & lavender for glowing skin. Velvet recently introduced its newest variant - water lily and sea mineral for soft rejuvenated skin making bath time more than just a cleaning experience.

“We have created a brand that’s distinctively Sri Lankan, something people from all over the world can appreciate. Our variants were developed to meet consumer needs for beauty and skin care knowing that women want to look and feel beautiful as this boosts their confidence,” Anushka added.

Over the years, the brand’s power and influence in the marketplace has been repeatedly recognised. Velvet won the coveted Brand of the Year 2014 at the Sri Lanka’s Institute of Marketing (SLIM) Brand Excellence Awards 2014. The brand was also bestowed the Local Brand of the Year and Product Brand of the Year category awards during the same awards presentation.