London, UNITED KINGDOM – Qatar Airways will officially open its flagship high-street ticket office in one of the world’s most exclusive shopping destinations - the iconic British department store, Harrods in Knightsbridge. The luxury airline’s new central London location will open for business this evening offering personalised booking service for discerning travellers to visit over 128 destinations across six continents.

Located on the Lower Ground floor, next door to Harrods Bank, the Qatar Airways concession is among one of the largest and most prestigious collections of luxury brands in the world.

The new Qatar Airways concession is truly a local store for many travellers whatever their needs, whether it’s to book an unforgettable honeymoon or explore interesting off-the-beaten track destinations including new routes to Kilimanjaro, Perth, Phnom Penh, Chengdu and Salalah.  For Qatar Airways customers travelling to London on one of its five daily flights, the convenient Knightsbridge location provides Five-Star personalised service to meet most travel needs.

“London is one of our most important gateways,” said Qatar Airways Chief Executive Officer Akbar Al Baker. “We are opening our ticket office in central London at Harrods as it is a place that not only reflects the high level of service we offer, but is where our most discerning customers can be found. Harrods customers can now experience our unrivalled 5 star service in-store and onboard.”

Qatar Airways is an industry innovator that has made headlines in the UK as the first to introduce the Boeing 787 Dreamliner with scheduled flights from London Heathrow.

“Our rapidly growing network is constantly adding new and exotic destinations – six this year already,” said Qatar Airways Chief Commercial Officer, Marwan Koleilat. “And our award-winning onboard-services and Premium Lounge at Heathrow keep getting better as confirmed by the recent Skytrax 2013 awards for World’s Best Business Class and World’s Best Business Class Lounge we received at this year’s Paris Air Show.”

“In our Premium Class you can have a meal created by a Michelin-starred chef, before dozing off in a sleeper suit on a flatbed covered by Frette linens. In Economy Class, passengers can choose from more than 1,000 films, television shows, audio programmes and games on one of the most advanced in-flight entertainment system in the sky.

Qatar Airways has seen rapid growth in just 16 years of operations, currently flying a modern fleet of 126 aircraft to 128 key business and leisure destinations across Europe, Middle East, Africa, Asia Pacific and The Americas.

Qatar Airways has so far launched six destinations this year – Gassim (Saudi Arabia), Najaf (Iraq), Phnom Penh (Cambodia), Chicago (USA), Salalah (Oman) and Basra (Iraq).  Over the next few months, the network will expand with the addition of further destinations – Sulaymaniyah, Iraq (August 20), Chengdu, China (September 3), Addis Ababa, Ethiopia (September 18), Clark International Airport, Philippines (October 27) and Philadelphia, USA (2 April 2014).