The fashion brand expressed confidence in the initiative making way to a “plethora of opportunities” for Kelly Felder in both local and international markets.

“As the digital age evolves, we strive to move forward with these advances exposing our businesses as well as Sri Lanka to high potential opportunities such as cryptocurrency,” said Kelly Felder Head of E-Commerce & Strategy Dinith Wickramanayake in a statement to the media today.

Established in 2007, Kelly Felder has risen through the extremely competitive ranks in the Sri Lankan Fashion industry to be the leading fashion brand in the island that single-handedly caters to any and all fashion-related requirements of every woman. The brand has acquired an exponentially growing customer base both locally and internationally and has continuously invested in introducing disruptive changes in several aspects.