Singer Sri Lanka wins People’s Brand of the Year for 17th consecutive year

Singer team at the award ceremony

Singer Sri Lanka PLC, the leading retailer of consumer durables in the country, has been honoured with its 17th consecutive People’s Brand of the Year award at SLIM-KANTAR People’s Awards 2023, organised by the Sri Lanka Institute of Marketing (SLIM).
This achievement underscores Singer’s supremacy in the consumer durables industry and the brand’s widespread appeal in Sri Lanka.  

Singer Sri Lanka PLC Marketing Director Shanil Perera said, “We are deeply humbled by these awards, which were bestowed upon us by the people of Sri Lanka. Winning this award is a true reflection of the ‘share of heart’ that our brand holds within our customers. We remain committed to driving our brand purpose, which is to ‘curate experiences’ by providing relevant products and services across various categories that make it easy for everyone to enhance and elevate their lifestyle every day.”

Singer Sri Lanka PLC Group Chief Executive Officer Mahesh Wijewardene said, “We would like to express our heartfelt appreciation to our customers, as this achievement would not have been possible without their unwavering trust in us. Winning our 17th consecutive People’s Brand of the Year award at the SLIM-KANTAR Awards is an incredible honour. It is a testament to the unwavering commitment and dedication of our team, who have worked tirelessly to transform Singer into a top-tier retail destination that caters to the ever-growing demands of our customers. This achievement is also a reflection of Singer’s unwavering focus on our customers through good times and bad, always putting them at the forefront of everything we do.”  
The company also clinched the People’s Durables Brand of the Year award, at the same award ceremony.