Local startups were provided with a platform to enter Germany with the facilitation of a virtual soft landing competition, ‘Launch to Germany’, that was held recently.

Organized by the Embassy of Sri Lanka in Germany, NPACT of Berlin, Information and Communication Technology Agency of Sri Lanka (ICTA), and Hatch, the initiative was launched at the Asia Berlin Summit 2021 held under the theme ‘Towards a Start-up Friendly Nation’.

Winners of the competition; Alavi.ai, MagicBit, and SenzAgro received a fully sponsored eight-week Virtual Soft Landing (GIPS) Programme co-sponsored by ENPACT and AsiaBerlin to explore European markets from Berlin, also the startup hub of Europe

The ‘Launch to Germany’ was a soft-landing initiative that serves as a Launchpad for ambitious startups to showcase their products and solutions, while elevating their profile in diverse markets across Europe.

Selected participants were given the opportunity to test the strength and viability of international startup ecosystem partnerships and gain access to industry, investor & market linkages, along with mentorship from sector experts, and scale up operations to reach the international market.