SINGER (Sri Lanka) PLC strives to keep up to its tagline of “Trusted Excellence” its vision is to be the market leader in elevating and enriching lives in Sri Lanka, and they have made it their mission to improve the quality of life, create lifelong partnerships with their customers by providing comforts, services, and convenience at a great value.

Mr. Mahesh Wijewardene Group Chief Executive Officer

Mr. Ramesh Chitrasiri Director – Finance

SINGER (Sri Lanka) PLC won the Gold Award at the Annual Report Awards 2020/21, received under the trading category. In its continuing determination to crown the most brilliant financial reports produced in the country, the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka) conducted the prestigious Annual Report Awards held recently.

Commenting on this achievement, Group CEO Mr. Mahesh Wijewardene said, “We always strive to lead with respect, demonstrate responsibility, integrity, along with reliability, improve our performance, innovate passionately, collaborate for success, respond with agility and drive sustainability. The disruptions and unprecedented uncertainty presented by the COVID-19 pandemic rendered the year under review the most difficult period, the aftershocks of which are likely to endure for the coming year and beyond. Against this backdrop, the tenacity and enterprising spirit of “Team Singer” propelled our organization to be bold and agile in a challenging social and macroeconomic environment. Our team’s agility and spirit during this year have reinforced my belief that our people are undoubtedly the most valuable asset, and we would like to thank every one of them for their untiring efforts. We are delighted that Singer (Sri Lanka) PLC has been awarded the ‘Gold Award’ at the Annual Report Awards 2020/21.”

SINGER (Sri Lanka) PLC strives to keep up to its tagline of “Trusted Excellence” its vision is to be the market leader in elevating and enriching lives in Sri Lanka, and they have made it their mission to improve the quality of life, create lifelong partnerships with their customers by providing comforts, services, and convenience at a great value. With a history of a century-and-a-half, it’s a name that Sri Lankans from all walks of life and all corners of the country will instantly recognize. During the pandemic, they revealed some of their strengths like; leadership, teamwork, resilience, and agility. They have delivered in all areas relevant to product availability and offers, shopping experience, financial performance, and compliance.

Despite the pandemic, it was a pitch-perfect performance from Singer. Their agility kept them true to their mission to improve quality of life for a diverse customer base in this era of new normal, meeting existing and emerging needs through their multi-product, multi-service portfolio. They stayed close to the customer and wooed new ones by leveraging e-commerce platforms that complemented the store concept. There were many more such initiatives they leveraged in reshaping businesses. And, as the results show, despite the odds, it was a gratifying year for customers and the company.

Singer (Sri Lanka) PLC also underwent a rebranding exercise of a massive scale to transform the consumer durables behemoth into a future-ready entity as they also continue to focus on “Must-Win Battles" which covers their strategic initiatives. These strategies have worked out for them and are demonstrated through their resilient performance during these challenging times. They aim to show consumers that the brand is future-proof and responsible.

The Annual Report of Singer (Sri Lanka) PLC for the year 2020/21 adopts the Global Reporting Initiatives 2020 guidelines and covers the economic, social, and environmental performance for the year ended 31st March 2021. The Annual Report 2020/21 covers the 12 months from 1st April 2020 to 31st March 2021. This period is consistent with the company’s usual reporting cycle for financial and sustainability reporting.

Commenting on this achievement, Group CEO Mr. Mahesh Wijewardene said, “We always strive to lead with respect, demonstrate responsibility, integrity, along with reliability, improve our performance, innovate passionately, collaborate for success, respond with agility and drive sustainability.