Harry Potter creator J.K. Rowling poses with a young boy next to a computer during the launch of her new project 'www.pottermore.com' in central London, on June 23, 2011. Harry Potter creator J.K. Rowling on Thursday took her lucrative boy wizard firmly into the digital age, unveiling a website with new material and revealing that his adventures will now also be sold as e-books. The multi-million-selling author made the announcement at a press conference in London after days of fevered speculation about her new project, which had been shrouded in secrecy and rumour. AFP PHOTO