Ceylon Tobacco Company PLC (CTC) has long since established itself as a benchmark for corporate excellence in Sri Lanka. 
With over 100 years in business, the organisation prides itself on being one that drives the Sri Lankan economy in a responsible and sustainable manner. 
As a vocal supporter of environmental sustainability and in celebration of World Environment Day 2017, CTC recently hosted a series of educational activities for its employees in order to promote sustainability at an organisational and individual level.
In keeping with this year’s global theme of ‘Connecting People to Nature’, CTC organised a photography competition for employees with the aim of encouraging them to engage with nature in a personal way and expressing their connection through photography. The enthusiasm from staff was high with over 160 photos submitted and showcased through an exhibition.  As a company that employs an end-to-end supply chain, it is important for CTC to educate the employees on the significance and positive impact of caring for the environment. This message was communicated through educative workshops on urban agriculture, composting, recycling and energy saving. Because CTC believes in strengthening communities and working together towards a more sustainable future, the organisation also implemented an employee pledge, where every individual pledged to be caring, responsible citizens who embrace the concepts of reuse, reduce and recycle.  CTC Environmental and Health Services Manager Dimuthu Tharanga said, “As a responsible organisation we value sustainability and care about our natural environment. Our effort through organising this World Environment Day celebration is to further strengthen our employees’ commitment towards protecting Mother Earth by establishing positive behavioural change at organisational and individual levels.”
As part of its ongoing activities to reduce its environmental footprint, CTC has implemented a water saving initiative called ‘Every Drop Counts’. The initiative has yielded positive results since its inception, with a 30 percent overall reduction in 
water consumption.