The recent magnitude 7.8 earthquake in Nepal has caused vast devastation to the infrastructure of the country and has left multiple deaths and injuries in its wake, with more than seven million people in urgent need of humanitarian assistance. 
Cathay Pacific and Dragonair announced that, from May 1 to 15, all donations collected on the flights will go towards the relief work of UNICEF Hong Kong (UNICEF HK) in Nepal and launch an appeal to invite passengers to support the existing inflight fundraising scheme to support those in need.
Passenger donations will be used to assist the children and families affected by the disaster in the form of clean water, hygiene kits, medical and nutrition supplies, tents, tarpaulins, vaccines and emergency medical kits to help prevent post-earthquake diseases, as well as support other reconstruction efforts instigated by UNICEF HK. Cathay Pacific and Dragonair are also providing immediate assistance to non-profit organisations and charities that are sending relief supplies and rescue teams to affected areas.
In addition, the Cathay Pacific group has launched a staff fundraising campaign from now until May 13 with a pledge to match, dollar by dollar, all donations made by staff. All proceeds will go directly to UNICEF HK to aid the organisation’s relief work.   
Over the years, the Cathay Pacific group has responded swiftly to help communities affected by major natural disasters and this time the airline continues to ask for the generous support of passengers and staff to assist those in need in the quake zone.