From left: Malraj Kiriella- Acting Managing Director, Sri Lanka Tourism Promotion Bureau, Anura Lokuhetty,President, Tourist Hoteliers Association of Sri Lanka, Lakshman Yapa Abeywardana, Deputy Minister of Economic Development, Dr.Nalaka Godahewa,Chairman Sri Lanka Tourism.

Sri Lanka Tourism's Refreshingly Sri Lanka Visit 2011 campaign was launched with 12 themes for  the twelve  months of the year last Saturday.

 The Month of January is for "Pristine Beaches of Sri Lanka" and the first programme of the month was a beach conservation day conducted covering popular beach destinations of the island.

The main event was held at Wadduwa beach with the participation of Hon. Lakshman Yapa Abeywardena,Deputy minister of Economic Development, Dr.Nalaka Godahewa,Chairman Sri Lanka Tourism, Malraj Kiriella, Acting Managing Director, Sri Lanka Tourism Promotion Bureau,.Anura Lokuhetty,President, Tourist Hoteliers Association of Sri Lanka.

Similar programmes were conducted in Bentota, Hikkaduwa, Negombo,Trincomalee, ArugamBay and many other beach destinations in the island. Foreign and local tourists, tourism stakeholders along the sea side hotels and enterprises, environmentalists, school children and interested general public actively participated in this programmes conducted island wide.