Fairfirst Insurance, known for its empathy-based innovations, has transformed the insurance industry since the brand’s inception and its capabilities in refreshing and uplifting the service quality within the local industry have translated into the company being ranked as One of the Most Loved Brands in the general insurance category, as recognised in the Brands Annual 2022 edition (compiled by Brand Finance/presented by LMD). 

This also comes on the heels of the company being recently awarded as one of the Most Innovative Brands across all categories in Sri Lanka by the Sri Lanka Institute of Marketing (SLIM) and the only general insurer that’s acquired the highest Facebook review score of 4.1 ratings (as at May 2022). It is evident from these wins that the company’s evolving capabilities find more unparallel ways in redefining world-class customer experiences with empathy, authenticity, transparency and responsibility.

Speaking on this achievement, Fairfirst Insurance Chief Executive Officer Sandeep Gopal commented, “To be recognised as one of the most loved brands is a great accomplishment for any company. The weight of this recognition is even greater when our efforts in doing well by doing good for individuals, businesses and communities are consistent despite all odds. I thank all our amazing Sri Lankans for believing in us on this journey to be the best. Great moments like these motivate us to continue on our path of contributing to the progression of this nation.”

Whilst the use of such techniques and tools revolutionises its positioning in the insurance category, being a responsible corporate citizen is also an integral part of the company and its global values. Delving into the grassroots of the community via a proactive community engagement agenda plays a key role in the FairfirstWay of promoting sensible optimism. That is why Fairfirst’s thinking is not boxed into short-term goals with immediate results but goes beyond what meets the eye.

Fairfirst Insurance Chief Marketing Officer Sasith Bambaradeniya also commented, “We are extremely thrilled about this achievement. This recognition serves true to our consistency in delivering on our brand promise, always. A promise that emphasises our strengths in generating unique and empathetic insurance solutions across the market. It is also an apt recognition of being progressive, aligned to customers’ evolving needs and always willing to make a sensible difference.”