FriMi, the fully-fledged digital banking experience, payments platform and lifestyle partner powered by Nations Trust Bank PLC, bagged two distinct awards at the SLIM DIGIS 2.2 awards ceremony held recently.

FriMi won Silver for Best Use of Data, in recognition of utilizing data to maximize results in all operations including marketing. Noteworthily, FriMi holds the top spacefor this category, as the gold award was not presented. 
FriMi also received the Merit Award for its small budget campaign ‘Live Effortlessly’. Through the campaign FriMi created greater impact in the daily lives of FriMians who now transact digital paymentsfor multiple bill categories effortless and a part of the best lifestyle solutions.

“We are happy to have won these awards as we continue our revolutionary journey in Sri Lanka’s digital payments landscape,” said Sanjaya Senarath, Chief Marketing Officer, Nations Trust Bank. 

“Our ability to harness data and gain valuable insights is the core of the brand’s success.  We believe this will bring a benefit to the customer. A significant one being the ability to be relevant and communicate accordingly to our respective customers.  Our digital solutions make our customer’s lives even more effortless and adds value to the country’s digital ecosystem.”