HNB Assurance PLC, together with its fully-owned subsidiary, HNB General Insurance Limited, launched the 11th edition of Liya Harasara, an annual initiative aimed at paying tribute to the gracious spirit of womanhood and celebrating International Women’s Day.

Sharing his views,HNBA’s Chief Business Officer / GM- Advisor Distribution Channel, Harindra Ramasinghe said, “ It is a widely acknowledged fact that women are the backbone of any community, and play a crucial role in improving the quality of life for their families, as well as contributing to the growth of society and the economy. We are really happy to introduce Liya Harasara for the 11th straight year.  

Over the years Liya Harasara has become one of the most anticipated initiatives in our calendar. This year’s edition of Liya Harasara offers a range of special insurance benefits and in addition, we have partnered with Lanka Hospitals, Vision Care, Eric Rajapakse, Swarnamahal, Chamathka, Pizza Hut, Taco Bel and Singerto offer exclusive discount schemes to our female policyholders”. 

Sanesh Fernando, Chief Business Officer / GM – Partnership Business, sharing his thoughts said, “Through Liya Harasara, we aim to recognize all women for their invaluable contributions, and provide them with the support they need to fulfill their many roles with confidence and peace of mind. As we celebrate International Women’s Day, I take this opportunity to invite and all females to make the most of this unique offering. The benefits of the Liya Harasara campaign can be availed from the 1st of March to the 30th of April, 2023.” 

Liya Harasara is an exclusive offering tailored for women and includes a range of special benefits. This year marks the 11th consecutive edition of Liya Harasara, which highlights the long-standing commitment of HNB Assurance and HNB General Insurance to empowering women and recognizing their valuable contributions.

“We are proud to support women on their journey towards empowerment and progress, and look forward to continuing this celebration and recognition for many years to come,” said Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNB Assurance. 

“We are committed to reevaluating and improving the Liya Harasara initiative, be it through the exclusive offers or the partnership we enter. We are delighted to have HNBGI this is year too, who have come forward to offer a free Personal Accident Cover for every motor insurance policy obtained.”

The 11th edition of ‘Liya Harasara’ will offer an additional Free Life Cover of up to Rs. 1 million for one year from HNB Assurance for Regular Premium Life Insurance policies. Moreover, a Daily Benefit for child birth and pregnancy related hospitalisation subject to maximum of 3 days per year would be offered to the Policyholder. In addition, ‘Liya Harasara’ offers a free Personal Accident Cover up to Rs. 500,000 for every Motor Insurance Policy obtained by females from HNBGI.