FriMi, a digital lifestyle partner, powered by Nations Trust Bank (NTB), will officially launch on June 30th at ODEL, Colombo 07,  and is a next-generation electronic payment, banking and marketing platform that allows users to make payments, send and receive money, do their banking and enjoy the best offers and discounts all through one simple app. 
To kick off the launch, all FriMi users will enjoy a discount of up to 60 percent at ODEL on the 30th of June and 1st of July 2017. 
For the first time in Sri Lanka, using FriMi, it is now possible to open an electronic bank account 100 percent online without a visit to a physical location. Every FriMi account is also a savings account with Nations Trust Bank that earns an attractive interest rate on the available balance, something not offered by any other similar service. 
FriMi is accepted at a wide range of merchants and retailers and paying for purchases is as simple as walking through a checkout counter usingeither NFC enabled pay and go functionality, or scanning a QR code built into the app or merely by quoting the user’s mobile number or FriMi ID to the cashier. FriMi can be used to pay anyone for anything, or for transferring money even if the recipient does not have a FriMi account, simply by making a mobile to mobile transfer, by means of a cash token. By using an Apple or Android smartphone, FriMi can be downloaded through the app store or at www.frimi.lk.
Speaking about the launch of the platform, Renuka Fernando, CEO, Nations Trust Bank said, “The launch of FriMi is a major milestone on our bank’s digital journey. It is the culmination of a lot of research and hard work put in over a period of time, towards our aspiration of initiating a paradigm shift in the Sri Lanka financial and payment services market. With FriMi we are providing a state of the art, transformational digital customer experience, which goes beyond the boundaries 
of banking.   “Our bank’s vision is to enable our customers to meet their financial goals and aspirations, throughout 
their lifecycle. 
This is a decisive step towards our vision and our goal of giving all our customers an unmatched, highly personalized, financial journey based on their lifestyle needs.The future of financial transactions are decidedly digital and users demand not only simplicity, functionality and utility but also value additions to their experience.  
“With FriMi, we are providing all of these and more.  We recognize that customer needs are dynamic, and we are committed to continuously raising the bar on the customer experience, features and value additions on FriMi on an on-going basis. We have implemented best in class security features including biometric authentication built in to the app and I think it’s safe to say we are setting a benchmark for us and others to follow.” The FriMi app is available on both Android and iOS and is completely free to use with no hidden fees or charges. Users can deposit cash to their FriMi accounts at selected merchants, all Nations Trust Bank branches and CDMs, electronically via direct bank transfers and by requesting and or receiving money from other FriMi users. 
The app provides users with the following unique features, such as an interest earning savings account, built in biometric authentication, a virtual debit card, the best offers and deals in the market, the ability to link other payment instruments like debit/credit cards to FriMi, pay any utility bill, use the App on multiple devices, send and receive money to or from anyone even if they do not use FriMi, send and receive cash tokens to or from anyone, FriMi also acts as a great resource to find ATMs, CDMs, retail merchants and FriMi agents within close proximity to the user.