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Seylan Bank, the Bank with a Heart, has added to the innovative customer-centric features on its website with the Seylan My Brochure – E-Brochure Portal.
The portal, a repository of updated brochures, leaflets, digital marketing material and videos on all Seylan products and services, will give customers convenient and access to all the information they need.
Traditionally, handheld brochures and leaflets have been a quick and easy way for customers to glance through products and services on offer. The current pandemic situation however has made the printing and distribution of brochures unsafe. With periodic lockdowns to curb the spread of the infection, customers are also strongly discouraged from visiting bank branches except for essential needs. Seylan Bank therefore came up with the solution to create a dedicated responsive portal for all promotional content, accessible on all desktop and mobile devices. Visitors to the portal could view online or download trilingual brochures and other published content and also share them through social media in a seamless manner with friends and family, for easy reference.
Physical brochures and leaflets also contribute towards environmental degradation as they are discarded as garbage and large amounts of them are printed every time products and services are upgraded and added to the bank’s offering. Seylan Bank hopes to reduce and eventually eliminate the need to print brochures through this initiative, by giving customers the environmentally friendly alternative of a digital portal. They can now access the latest information on its products and services without having to call the bank or being worried about safely disposing of outdated physical leaflets in their possession.
The Seylan My Brochure – E-Brochure Portal can be accessed by typing https://www.seylan.lk/my-brochures directly into a browser or via the corporate website.