Softlogic Invest, the asset management arm of the Softlogic group, recently celebrated one year of revolutionising Sri Lanka’s investment landscape with its unique and innovative approach to making unit trust funds accessible to a whole new generation of aspirational 
young investors. 

With a simplified, six-step digitised solution related to Dialog Genie customers, a culmination of the best in financial investments and digital services, Softlogic Invest offers a highly rewarding, reliable investment option to Sri Lankan’s starting at just Rs.5000. Unit trust fund values were Rs.2.6 billion whilst private wealth management funds were 
Rs.30.5 billion.

With an ICRA Lanka ‘(SL) A mfs’ rating, the company’s money market fund average yield at 7.73 percent (at July 8, 2021) since inception overperformed the traditional savings account return benchmark 3-5 percent within just an year of operating in a tough, pandemic-stricken backdrop. 

Exceeding a unit trust fund value of Rs.2.6 billion with over 2800 new investors, Softlogic Invest was among the top five asset management companies in terms of unitholder share and is one of the highest contributors to industry growth in the openended fund category according to The Unit Trust Association of Sri Lanka. 

The company’s equity fund performed well providing investors with a return since inception of 23.46 percent (at July 8, 2021). The fund manager also has under its portfolio Softlogic Life, which is the country’s fastest growing life insurer and is aggressively looking to expand with other Institutional investors, corporates and high-net-worth individuals.

“When we first started Softlogic Invest, we set out to steer the 30-year-old investment sphere in an entirely new direction and focus on inspiring and empowering a whole new generation of young investors to start their journeys of financial freedom. I am proud to say that we have gone above and beyond our expectations and are well on our way to the top. Over the past year, our deeply committed team has worked tirelessly with passion to innovate new and better ways to not only acquire and retain customers but to provide them attractive returns that help them realise their dreams. The company is continuing to gain tremendous momentum and we have no plans to slow down,” remarked Softlogic Invest Chief Executive Officer and Director Niloo Jayatilake.

“As a vibrant, young, fully home-grown entrant to the investment market, Softlogic Invest has completely changed Sri Lanka’s investment space within just an year of operations. In our mission to drive an investment culture in Sri Lanka, disruption and digital innovation remain the main focus of the company’s strategy. We understand that Sri Lanka has a growing audience that is keen to expand their investment portfolio and we’re extremely optimistic about what the future holds for Softlogic Invest,” stated Softlogic Invest Executive Director Iftikar Ahamed.