Prime Grameen Micro Finance Limited, which was acquired   by Hatton National Bank PLC (HNB) with the majority stake, was rebranded as HNB Grameen recently.
 
This move will reinforce its leadership position in the micro finance sector under the powerful HNB brand.

The name change will bring in new synergies between HNB Grameen, the flagship micro finance operator which pioneered commercial based micro finance in Sri Lanka.

In addition to its synergistic potential, the name change will impact HNB Grameen to dominate the financial sector as a force to reckon with. 

Commenting on the rebranding, HNB Grameen Chairman and HNB MD/CEO Jonathan Alles, stated: “HNB’s expertise in serving the microfinance sector for over two and a half decades coupled with HNB’s strong brand equity will enable HNB Grameen to accelerate growth and broad base the micro finance market. We are confident that HNB Grameen Finance Limited will further strengthen HNB’s commitment as a group in serving the financial services sector in the country.”

HNB Grameen  MD/ CEO Chaminda Prabhath said: “This will be more than a name change as it presents an opportunity to further strengthen our ongoing commitment towards excellence in micro finance and to expand our products and services with increased focus and reach. We will continue to strive to maintain our growth momentum and retain our leadership position in the micro finance sector in Sri Lanka.”

The new board of directors at HNB Grameen comprises of Jonathan Alles – Chairman, who is the current Managing Director/ CEO of HNB, B. Premalal – Deputy Chairman, who is the Chairman of Prime Lands Group, B.M.D.C. Prabhath – Managing Director/CEO, Crysanthi Thambiah – Senior Director and other Directors are Thimal Perera, Sandamini Perera, Rose Cooray, Lionel Somarathne, Dr. Udan Fernando and Anushka Wijesinghe.  The Company Secretary is Shiromi Hulloluwa.