Pyxle Director Operations Oshada Senanayake and UAG General Manager IT Clement Fernandopulle exchanging the sign-off agreement in the presence of (from left) UAG AGM IT Buddhika Perera, Pyxle Manager Business Development Sanjeew Perera and UAG Manager IT Wasantha Welikala




Pyxle, the nation’s premier Internet solutions company, recently developed a highly intuitive, modern and responsive website including customer-friendly features for Union Assurance General Limited (UAG), the recently segregated arm of Union Assurance.

Highlighting its new business model, the new website is UAG’s on-going endeavour to simplify insurance information and portray its own product portfolio.

The new website reflects a clean design with a user-friendly layout and easy navigation structure, making it effortless for policyholders to gain easy access to information about its products and services.

“We understand the importance of serving our customers’ insurance needs when it matters most,” said UAG General Manager IT Clement Fernandopulle.
“Our new site is designed to be our customers’ first stop for insurance -- information, solutions and insight. Its expanded focus allows us to offer best-in-class online support to meet our customers’ needs.”

The solution is a fully-fledged mobile-enabled website with multi-lingual features, a clear categorization of products under UAG i.e. Motor, Home, Travel, Marine, etc. In addition, an interactive ‘Need Based’ feature was incorporated to facilitate users to find their ‘Best Fit’ insurance package by directly addressing their unique needs.  The website also offers customers detailed product information online and at their fingertips without having to visit a branch. A novel feature is the ‘Call Back’ concierge service, allow customers to request an insurance agent contact them for further inquiries.

“Our goal was to provide a valuable resource in one location to help consumers make informed insurance decisions. Pyxle has developed our newly branded website enabling us to keep our existing customer base aware of company news and new developments whilst helping attract new clients.”

The new website not only provides comprehensive product information but it also offers online users the ability to manage their accounts, check claim status, obtain policy information and download claim forms with ease. More importantly, the website aims to educate and provide relevant information about supplemental insurance products while giving customers a positive online experience. “The new design strongly portrays the UAG brand,” noted Pyxle Director Operations Oshada Senanayake.

“This website enables UAG to better serve today’s consumer and position well for on-going shifts in consumer technology adoption. By coupling a multi-device presence we are not only delivering the ideal customer experience but offering a truly integrated presence that will deliver results.” The other main features of the newly launched website include a Google map-based branch locator, a comprehensive media centre including corporate news, PDF downloads, etc., detailed information on sustainability showcasing the its corporate social responsibility (CSR) initiatives, up-to-date information on the financial stability of the organisation and a ‘Careers’ section to attract potential new employees.