From left: C. Risheharan - Graphic & IT, Seniya Dinnage Samarasekara - Managing Director, Amal Bandara – Director and Shyamal Hewage - Head of Oparations

An emerging Sri Lankan advertising venture – AV Digitech is taking over the advertising industry lead with innovative solutions that company is offering to businesses with the company’s entrance to new age Digital advertising solutions.

Recently the company introduced a Mobile LED Trailer that is ideal for a multitude of purposes such as advertising and sponsorship activities, as well as live outdoor TV screenings, branding exercises or just making a massive statement either outside any commercial premises or mobile on the road. 

The New Mobile LED Trailer is a 15’ by 8’ inches P8 LED screen is powered by a 20 KVA on board generator, with 200W sound system that comes along with 2 speakers and an amplifier. It is also ideal to use to power a sound system or to use as part of a stage rig either at a one-day event, or over a number of days. According to AV Digitech officials whether you are searching to promote your event, make the event much bigger and more professional in a high quality format, the company’s new product can help businesses reach their customers in a much attractive platform.   “This platform can even be used for Concerts, Corporate Events, Sports marketing, Trade Shows, Product Launches and activations, Showroom openings, Long term campaigns or any outdoor Activities” company’s MD/CEO Seniya Samarasekera who founded AV Productions as a Leading, Advertising and Event Management company back in 1992 and today with nearly 25 years’ experience associated with AV Productions.

AV Digitech; is a new age digital solutions provider with a vision to create out of the box solutions that inspire business growth.Today the world has changed and Marketing is not what it used to be. The radio and television landscape in our dynamic and ever evolving country changed irrevocably and Pay TV is now taking over homes whilst YouTube and Facebook along with other social media platforms are now major Medias that take most of the consumer products to the end consumer’s head. However, above all the traditional billboards that used to position brands in human minds too have now changed to more digital platforms.

Thus the rise of digital has completely remodeled the media advertising sector. Media convergence is a reality. The boundaries between traditional media and digital media are ever more blurred.
 For example, social media are hosting more and more professionally-made content and are an increasingly important route to news. The data analytics show that our future consumers - a significant proportion of young people no longer wait to watch the evening television news and also rely upon most recommendations that come from their friends and trustable people when purchasing a product. They prefer to find out what is going on and what is the best choice as it happens from a multiple source of digital and online media sources. Traditional and new media are quickly converging into a larger, predominantly-digital media environment. Physical boundaries – including among national media markets – are becoming less relevant, thanks for instance to mobile technologies.