The Chartered Institute of Marketing Sri Lanka (CIM Sri Lanka) will be hosting its first Talking Point programme for this year under the theme ‘Ten emerging trends that will shape business in 2018’, on January 29, 2018, at Union Ballroom, Hilton Colombo Residences, from 6:00 p.m. onwards. 

It will be an interesting thought-provoking session with a panel of experts from the economic, research and corporate sectors. The programme will highlight a list of key consumer trends that marketers should look out for in 2018 and other macro-economic and market trends expected to change the local business arena. 

The speakers of the programme are Ceylon Chamber of Commerce Chief Economist Shiran Fernando, Mullen Lowe Sri Lanka Associate Vice President and Strategic Planning Head Abishek Hariharan, AMW Capital Leasing & Finance PLC Director/CEO Brandon Morris and Quantum Consumer Solutions (Pvt.) Ltd Senior Consultant Chitrangani Herat Gunaratne.

CIM Sri Lanka Membership Development Head Charaka Perera stated, “The main objective of the CIM Talking Point series is to initiate productive discussions within the marketing community and to impart knowledge on trending themes, challenges and opportunities in the market. We believe this timely topic will be useful for the marketing fraternity to understand the emerging trends and to prepare for the year ahead. We hope to continue to add value to all the marketing professionals through our Talking Point series.”  The Talking Point programmes are organised with the objective of highlighting the emerging themes in marketing/business and to discuss best practices to support strategic decisions for the future. This forum will bring together top business leaders, CIM fellow members and corporate executives and it will be a platform for participants to share and exchange key insights, which would help them in making decisions in their own organisations.

CIM is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both professional and students outside the UK. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and professional development.