A cream of regional experts on Neuroscience and marketing in Sri Lanka and India who lead diversified conglomerates shared their experiences and insights on one platform on the topic ‘Get Neuro Minded’ by creating a paradigm shift in the domain of Neuro-marketing and Consumer Neuroscience. 

The session was organized by the Postgraduate Institute of Management Alumni Association (PIMA), University of Sri Jayewardenepura recently, at Hilton Colombo Residences. 

Reaching a wealth of customers with a minimal budget and understanding how customers think, feel, and respond to a company’s offerings has always been a challenge. Neuro-marketing is the application of Neuroscience in marketing and the most accurate method of gaining customer intelligence which gives the platform to create smarter marketing that will boost the effectiveness of reaching the consumer mind-set. The goal of Neuro-marketing is to understand how a customer’s brain actually works and how consumers are targeted to reach the maximum advantage. The session enabled the participants to understand the most basic roots of human emotions which comprehend a consumer’s purchasing behaviour.

The PIM Alumni is the association of professionals with a diverse community of associates and faculty reflecting a world of leaders, talents, and backgrounds after completing master’s and doctoral degree programmes at the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura. PIMA is proud to lead the evening talk session ‘Get Neuro Minded’ with their research partner Nielsen Sri Lanka by unveiling an important dimension for the marketers as their first Continuous Professional Development session for 2017.

Neuroscience experts from the region: Nielsen India Neurosciences Director Dr. Shivadatta Prabhu and Nielsen India Neuroscience Expert Sunila Benjamin took the center stage followed by a panel discussion by Sarvodaya SEEDS/PIM Alumni Chairman and LBO Founder and Moderator Lakshaman Bandaranayake, Maliban Biscuit Manufacturers/PIM Alumni Sales and Marketing CEO Ravi Jayawardena, Commercial Bank of Ceylon PLC Marketing Deputy General Manager Hasrath Munasinghe and Nielsen Sri Lanka Managing Director Sharang Pant.

The evening added value for marketing professionals whose job roles necessitates dealing with product designing as well as marketing by giving a fresh perspective into many marketing challenges face day by day. 

Consumers are subconsciously defining what they want, how much they will pay, and maybe even what promotional activities appeal to them. The key to getting high results with less hazel is understanding Neuro-marketing, because reaching a wealth of customers with a minimal budget and understanding how customers think, feel, and respond to a company’s offerings are always been a tricky business.