The round one and two judging of entries for Effie Awards 2016 has been completed by members of the jury panel led by Imal Fonseka.  

This year, the number of entries received was much higher than in the previous years, making the task harder for the judges. 

The panel entrusted with the daunting task of elimination in first round are; Ahmad Irfan, CEO, Innovation Quotient Pvt Ltd who is also the Head of the panel for round 1; Ravi De Coonghe, Group Head of Marketing & Head of Sales, Prima Ceylon (Pvt) Ltd; Asanga Jayasuriya, CEO, Asset Radio Broadcasting (Pvt) Ltd; Chamara Lokupothagamage, Director Marketing, International Cosmetics (Pvt) Ltd;  Crystal Nathan, Strategic Curator, Peppercube Consultants (Pvt) Ltd; Dhishna Bastiansz, Director, Strategic Planning, Bates Strategic Alliance; Dilshard Ahamed, Senior Creative Director, Phoenix O & M Ltd; Dusty Alahakoon, Managing Director, Heineken Lanka Ltd; Sumudu Thanthirigoda, General Manager – Sales & Marketing, ACL Cables Plc; Tharanga Gunasekara, Head of Marketing & Communication, HSBC and Dr. Travis Perera, Senior Management Consultant and Board Member, Post Graduate Institute of Management.  

The Jury panel for the second and final round  includes Tharaka Ranwala, Senior Deputy General Manager – Consumer Banking, Sampath Bank PLC -  the Head of the panel for round 2; David Blacker, Creative Planning director, J. Walter Thompson Worldwide; Harsha Samaranayake, General Manager, Brand & Media–Group Market, Dialog Axiata PLC; Himalee Madurasinghe, Chief Executive Officer, Lanka Market Research Bureau; Jude Martino, Head of Marketing & Trade Marketing, Reckitt Benckiser (Lanka) Ltd; Dr. Lakith Peiris, Managing Director, Hemas Hospital & laboratory Chain; Makshoodh Meerasaibu, Marketing Director–Home Care, Foods, Refreshment & Pureit, Unilever Sri Lanka; Ms. Ramani Samarasundera, Marketing Director, Ceylon Pencil Company (Pvt) Ltd; Dr. Ravi Dissanayake, Senior Lecturer, University of Kelaniya;and Thushara Perera, Group Director Sales & Marketing, Derana TV.